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NEWSFLASH December 2017

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December 2017
In This Edition

Left Column

Czech Republic, Prague: Largest ICCA Congress Has Finished in PCC

Lithuania: CONVENE 2018 Hosted Buyer Programme Reaches All-Time High

The Netherlands: Utrecht Marketing introduces Utrecht Region Pass

The Netherlands, The Hague: Museum Venue Reopens after Extensive Renovation

South Africa unveils ‘accelerated drive’ to attract more business events

Right Column

Iceland: Meet in Reykjavík proudly presents a brand-new website

Taiwan: High Five to Taiwan's New International Conference Environment

Thailand Convention & Exhibition Bureau introduces Thailand Connect 2018 for the EU Market

UAE: Dubai Begins Countdown to Host 2018 ICCA Congress

Publishers Note

Dear Reader!

I hope you have had a successful and productive year 2017 and you are enjoying the beautiful time of the holiday season ahead with all its delights!

And I wish to express my solidarity with all – inside and outside the meetings industry, who have been hit by the natural (or other) catastrophes that we have seen during the year. My compassion and thoughts are in this season with all those who have been hit hard – by the hurricanes like Irma and Maria, by the earthquakes in Mexico, or the flooding in Bangladesh. We saw far too many such catastrophes and for many, these are not yet overcome! In Puerto Rico, many still don’t have electricity and water – not to talk about repair of damaged homes and suspended jobs because the hurricanes have hit businesses and infrastructure so badly.


Candle of Hope 2018 Share your spirit with us!

I know, I can’t change the world, but we at MICE Media Marketing wish to hold up a little candle of hope. We decided to support the partners, employers – in our industry, the meetings industry - who suffered substantial damage after one of the many natural catastrophes we saw. We believe, it is important that all those service providers and hotels remain visible to the international buyer community, so business may be placed for the time that services are re-established, and hotels may open their doors again and staff will find their jobs and income again. We will support these partners with a market presence programme until the end of June 2018. Then we will review the situation.

Ultimately, we hope you will feel confident enough to join us and place future business with those in need. Wouldn’t the festive season feel a lot better if you did?

We wish you all a happy, healthy and prosperous holiday season and all the success for 2018.

Best regards

Martina Warter
General Manager & Publisher
MICE Media Marketing
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Czech Republic, Prague: Largest ICCA Congress Has Finished in PCC

From 12th to 15th November, the Prague Congress Centre was bustling with people. The ICCA International Congress Association chose Prague as the 56th destination of its 2017 congress, and 1,264 congress industry experts from 79 countries from around the world came to Prague. In the history of this prestigious congress, it was a record-breaking event, and the PCC was given a tremendous chance to present itself as a top congress venue. The next few years could generate billions of revenue in arrived business, as the successful congress will bring new events based on the very positive personal experience of delegates.

The Prague Congress Centre had been preparing for the congress, which was organized by the Prague Convention Bureau with the support of more than 40 local partners, very carefully. The reconstructed premises, the new corporate identity, the digital navigation system and, in fact, the revival of the whole building had laid a solid foundation for the preparation of a successful event that was of great importance not only to the PCC but as well to Prague.

The 56th year has broken the latest record. 1,264 delegates in Prague overtook the attendance of the 50th Congress held in Leipzig in 2011 with 1,023 attendees. Prague Congress Centre was able to welcome delegates in a modern, top-quality and comfortable environment. Redesigned cloakrooms on the ground floor, the newly built information kiosk, and renovated toilets contributed significantly to delegates comfort. The digital navigation system helped the delegates with orientation in the building as well as in the congress programme. Investments also went to renewal of an existing facility. In the Congress and Forum Halls, floor coverings were replaced, and seating furniture was repaired. In addition, new scenic and classical lighting and high-tech audio-visual technology was installed. In the corridors, the ceiling and lining were changed, and the lighting was replaced by more efficient LED lights. Approximately 180 Wi-Fi points and 2,000 data sockets were installed throughout the building, making the building fully covered with high-speed internet. Modernization of the building and equipment was accented by a change in its visual style. A brand-new logo and corporate identity has provided the PCC with an optimistic and playful style of a place that is open, friendly, welcoming and easy to reach, where people like to meet, exchange experiences, learn and enjoy themselves. A warm and relaxed atmosphere remained during the whole congress. Congress delegates could use a café, relaxation areas and a tech zone.

For further information please visit:

Prague Convention Bureau:
Prague Congress Centre:

Or download the last edition of MICE:destination with an in-depth coverage about Prague!

Meetings Africa
Save the dates and stay tuned for our hosted buyer programme invitation!

MICE:destination edition 2/2017

26 to 28 February 2018

Sandton Convention Centre, Johannesburg South Africa

We will distribute the invitation to the hosted buyer programme shortly. Until then, please download the last edition of MICE:destination with our great feature about South Africa!

Lithuania: CONVENE 2018 Hosted Buyer Programme Reaches All-Time High

There’s been a noticeable increase in applications submitted by European Buyers with specific events they wish to host in the region as well as those representing long haul destinations, such as the US, India, and China. The event will take place on 14-15 February 2018 at the Lithuanian Exhibition and Congress Centre, LITEXPO, in Vilnius.

Hosted Buyers benefit from complimentary flights, transfers, accommodation, networking events, full daytime and evening refreshments and the opportunity to take part in one of a number of fam trips in the region’s destinations, which have been expanded to include Gdansk, Poland this year. Pre-scheduled appointments with choice Exhibitors afford buyers the flexibility and time needed to discover a range of suppliers from across the region while taking part in the highly-regarded CONVENE Education Sessions.

In response to the surge in applications to the Hosted Buyer programme, CONVENE Director Jolanta Beniulien says, “We are continuing to see the impact CONVENE is having on our regional meetings and events industry. It’s no longer just about putting the Baltic Sea Region on the map across Europe, either; the increase of Hosted Buyers from long haul destinations is giving destinations across our region an important degree of global relevance. This will undoubtedly provide added benefits to everyone attending the show.”

Organised by the Vilnius Convention Bureau, CONVENE serves as a business marketplace with non-stop networking opportunities for meeting professionals. The event gathers the Baltic Sea meeting and events industry under one roof and encourages knowledge and best practice sharing by bringing Suppliers and Buyers together. Over 165 Hosted Buyers from Europe and beyond are expected to attend, with an estimated 3,500 pre-scheduled business meetings to be conducted with some 80 Exhibitors from the region during two-day event.

Hosted Buyers, as well as Exhibitors and Visitors, can register online now at

The Netherlands: Utrecht Marketing introduces Utrecht Region Pass

Travel easily by public transport from, to and within the Utrecht region. During its event “Verrassend Verbinden Utrecht” (Surprisingly Connected Utrecht) Utrecht Marketing introduced its public transport and admission card for international visitors.

''Such a card does not exist yet in the Netherlands'', said Rijk van Ark, director of Utrecht Marketing. The Utrecht Region Pass is a public transport card that provides access to the entire public transport system in the Netherlands, including the bicycle. It is the only "pay-as-you-go" public transport card with national coverage linked to a credit card. Additionally, the traveller can use the pass to visit the most valued destinations and places of interest within the province.

The Utrecht Region Pass is about convenience and hospitality. It also promotes environmentally friendly travel and a regional distribution of tourism. Van Ark: "The Netherlands has an excellent public transport network, but for international visitors it is not easy to understand the OV chip card, day tickets and special variants. The Utrecht Region Pass not only offers the solution for this problem but also contributes to promoting all the beauty the region has to offer.''

The traveller reserves the Utrecht Region Pass online, collects it upon arrival at a pick-up location and can immediately start to travel. No need to charge the card. After returning it, the user receives a detailed specification. The payment takes place automatically via credit card. The costs of travel are exactly the same as when traveling with a regular public transport chip card.

The Utrecht Region Pass is expected to be available in the first quarter of 2018.

Download your copy of MICE:destination now!Looking for destination features? Please check the list below and download your required edition with one simple click on the link!

And yes of course, you are welcome to pass a copy on to your colleagues too!

Africa  Edition Link
Ethiopia May 2016
Ehtiopia Sept 2015
Indian Ocean: The Maldives, Mauritius, Seychelles Sept 2015
Mauritius Jan 2017
South Africa Nov 2017
Asia – On Promotion: Malaysia, Singapore and Thailand Jan 2016
Australia Jan 2016
Hong Kong July 2015
Malaysia May 2016
The Philippines Mar 2015
Philippine Incentives May 2015
The Philippines Mar 2016
The Caribbean  Edition Link
Anguilla  May 2015
Jamaica  Jan 2015
Saint Lucia  July 2015
Middle East 
Dubai, UAE  Jan 2016
Malta May 2016
Prague Nov 2017
Madrid  Mar 2015
Stuttgart, Germany July 2016
North America  
USA - Greater Fort Lauderdale & Broward County Update  May 2015
The Netherlands, The Hague: Museum Venue Reopens after Extensive Renovation

The Museum for Communication (COMM) has reopened its doors after a large-scale renovation project. The new and improved COMM is designed to meet the needs of event planners looking to organise a congress, corporate gathering, meeting, or reception.

COMM has a variety of meeting rooms, amongst them are the largest newsrooms in Europe which are available for meetings. The venue offers a webcast studio with extensive livestream possibilities, modern meeting rooms with video conferencing amenities and the historic Theosophical Temple. Moreover, ten breakout rooms for up to 250 people are available. For event planners looking for larger spaces, COMM offers rooms that can accommodate up to 650 participants.

The COMM is a new addition to the long list of museum venues in The Hague. Other museum venues such as the Mauritshuis, Gemeentemuseum, Museum Escher in het Paleis, and the Louwman Museum are internationally recognised for their exhibitions.

For more information about the COMM, please visit:

Further information about unique museum venues in The Hague can be found here:

South Africa unveils ‘accelerated drive’ to attract more business events

At IBTM World, South Africa’s Deputy Minister of Tourism, Elizabeth Thabethe, announced a “bold and ambitious” delegate-boosting plan as part of a Bidding Support Programme to propel the country’s business events industry forward.

Ms. Thabethe stated in a press conference held by the South African National Convention Bureau (SANCB), that South Africa – and Africa – is “open for business ... [and] on an accelerated drive to increase our share of the global business events pie,”

This drive entails bringing more high-value business events delegates to South Africa, aiding economic growth and sustaining much-needed jobs throughout the broader tourism economy, Ms.Thabethe explained. This is besides the contribution such events make to the local knowledge economy, she noted.

Announcing the results of SANCB’s three-year study Ms. Thabethe said South Africa hosts about a million business delegates every year and - directly and indirectly - the local events industry sustains more than 250,000 jobs. The business events industry contributes about R115 billion (appr. EUR 6.8 billion / USD 7.9 billion) to South Africa’s gross domestic product every year.

“This research proves what our industry has always suspected – that South Africa’s business events industry contributes significantly to our broader tourism economy,” Ms. Thabethe told assembled media.

Importantly, she added, the study shows that delegates have an appetite to experience South Africa’s leisure attractions and that most have the disposable income to enjoy an extended holiday add-on to their business trip. “Armed with this research, we want to entice business events delegates to come to South Africa, stay for longer and bring people with them,” she said.

To help achieve this tourism growth, the South African government has allocated R90 million (appr. EUR 5.3 million / USD 6.2 million) for a Bidding Support Programme to enable South Africa to bid more aggressively for international association conferences, meetings, incentives and exhibitions over the next three years.

The country is already widely regarded as a “go-to” destination for hosting international conferences, particularly in the medical and scientific field – last year’s International Aids Conference being a case in point. “Such high-profile events are putting South Africa on the map as an exciting and cost- effective option for meetings, incentives, conventions and exhibitions. We have all the infrastructure, technical capacity, expertise and experience that’s needed, not to mention extremely welcome, service-oriented and capable people.” But more needs to be done for the country’s business events sector to reach its full potential, she said.

Hence the need for the Bidding Support Programme. As part of this, the SANCB is spearheading a global delegate-boosting campaign, targeting members of the association conferences that are already confirmed to take place in South Africa over the next five years.

“We have already started reaping the rewards of this fund,” Ms. Thabethe said, revealing that since April the SANCB had submitted 54 bids that could potentially contribute R1.6 billion to the economy, attract 57 660 delegates and generate more than 214 combined conference days.

She noted that each time a blue-chip international event was hosted in South Africa, it not only added to the country’s prestige – “it also delivers important socio-economic benefits to our people ... [which is why] Africa is the best place to bring your next business event, meeting or conference”.

Meetings Africa, Africa’s premier business events travel trade show, takes place at the Sandton Convention Centre in Johannesburg, South Africa, from 26 to 28 February 2018. Visit for more details.


Iceland: Meet in Reykjavík proudly presents a brand-new website

Meet in Reykjavík launched a brand-new website. The main idea behind the new website was to make it visually advanced yet easy to navigate. More importantly though; Meet in Reykjavík wanted the site to help MICE planners quickly discover why Iceland is the perfect destination for their next event.

Meet in Reykjavík's mission is to help you create an unforgettable event in a one of a kind destination.

We hope you will take a moment and browse our new site and learn more about what Iceland has to offer. If there is anything more Meet in Reykjavík can do to convince you, their team is delighted to do so.

Contact Meet in Reykjavík at Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! or call +354 527 6666

Taiwan: High Five to Taiwan's New International Conference Environment

When it comes to conference events, Taiwan is not to miss! Taiwan has an advantageous geographical location, near China, Japan, and Southern Asia, the nation is rich with domestic government, corporate, and NGO resources. Annually, over 400 international conferences are held in Taiwan. What impressed visitors most was the advanced and convenient services provided by high-tech applications—which Taiwan is particularly well-known for—such as mobile apps, which are especially useful to practice paperless meetings. Technology and a mature infrastructure, matched with kind and professional people, are just a few of the many perks visitors can experience during meetings and conferences in Taiwan.

To advance the conference industry, MEET TAIWAN, sponsored by Taiwan's Bureau of Foreign Trade and implemented by the Taiwan External Trade Development Council (TAITRA), intends to enhance the conference environment with complete and advanced development of different industries, such as medical biotechnology, science, and IT. Furthermore, MEET TAIWAN will integrate useful resources by cooperating with related organizations, such as NGOs, INGOs, PCOs, and local and central governments to engage more potential buyers and meet their needs.

Moreover, to accumulate conference capabilities, MEET TAIWAN continues to spare no effort to discover and develop domestic resources. According to statistics, most of Taiwan's small and medium-sized international conferences are initiated by professors from colleges and universities. MEET TAIWAN provides a one-stop service, encouraging and supporting bid applications for international conferences. MEET TAIWAN also provides a communication platform for NGOs and PCOs, so all parties involved may easily exchange information.

Currently, per Taiwan government’s policy, innovative industries have become key to development, including green energy, the Asia Silicon Valley Development Agency, biotechnology, intelligent machinery, national defense, new agriculture, and circular economies. To keep mainstream, MEET TAIWAN aims to attract related-industrial conferences to be held in Taiwan. With a new and solid conference environment, give Taiwan a High Five and be satisfyingly surprised!

Thailand Convention & Exhibition Bureau introduces Thailand Connect 2018 for the EU Market

To support and stimulate the MICE industry development, TCEB has announced it’s 2018 promotion for the European market. The programme consists of three key initiatives:

MI – Connect

To stimulate growth in Thailand’s meetings and incentive travel business, TCEB’s Meet By Design Promotional Campaign comprises three components: MEET NOW, MEET SMART and MEET MEGA, each offering a tailored menu of incentives and support for groups bringing their events to Thailand.

For mega-events of corporate meetings and incentive travel events to Thailand, a financial subsidy of up to Euro 25,000 (Baht 1,000,000) is available to groups of over 3,000 delegates, staying in Thailand for at least 3 nights. The event must be held at a venue certified under the Thailand MICE Venue Standard (TMVS). Generous non-financial support is also available for these mega-events.


For conventions coming to Thailand, TCEB’s Convene in Paradise promotional campaign offers up to Euro 25,000 (Baht 1,000,000) in financial support for eligible convention events for conventions with a minimum attendance of 1,000 international delegates or in the 5 industries prioritised under Thailand 4.0.


For exhibitions, TCEB Premier Exhibition Access aims to provide world class support and services to exhibition organizers worldwide, offering a range of key support measures tailored to maximise the success and impact of conventions and exhibitions held in Thailand.

UAE: Dubai Begins Countdown to Host 2018 ICCA Congress

The Conclusion of congress in Prague marks the official handover to Dubai, the host city of the event’s 57th edition in November 2018

Dubai, United Arab Emirates: Dubai is gearing up to host the 57th Congress of the International Congress and Convention Association (ICCA) next year, following the conclusion of this year’s edition in Prague. Dubai was named host city for the 57th ICCA Congress in 2014, following a successful bid for the event that was led by Dubai Business Events and Dubai World Trade Centre. To be held from 11 – 14 November 2018 at Dubai World Trade Centre, the congress will see meeting industry professionals from all over the world gather in Dubai to discuss key challenges and opportunities within the business events industry.

A delegation from Dubai received the formal handover from hosts in Prague during the closing ceremony of the Congress on November 15. At the ceremony, Dubai representatives, including Steen Jakobsen, Director of Dubai Business Events, and Mahir Julfar, Senior Vice President, Venues Management at Dubai World Trade Centre, presented Dubai’s unique facets to attending ICCA members and delegates. An earlier session saw Marjan Faraidooni, Senior Vice President of Legacy Impact and Development at Expo 2020 Dubai, discuss the legacy that will be left after the conclusion of the first World Expo to be held in the Middle East, North Africa and South Asia region.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “This is a fantastic opportunity for us to showcase Dubai’s most recent advances as a world-class city with unrivalled connectivity to key industry bodies from around the world. Hosting business events forms a core part of our sustainable economic diversification efforts, and is a key driver in our Tourism Vision for 2020. We look forward to welcoming ICCA delegates next year and hosting an event that plays an important role in the development and growth of the business events industry.”

As Dubai’s visitor offerings continue to evolve, the city is developing a range of new attractions, hotels, venues and infrastructure projects that are set to bolster Dubai’s standing as a global hub for tourism and business events. Dubai has seen a consistent rise in business and tourism figures, becoming the fourth most visited city in the world in 2016, with 14.9 million overnight visitors last year. In the first 9 months of 2017, the city welcomed 11.58 million international visitors, up more than 7.5% on the same period last year.

ICCA CEO Martin Sirk said: “The timing of ICCA’s Congress in Dubai couldn’t be better. Economies throughout the Gulf and Middle East are going through huge changes to their business models and are diversifying into a wide range of exciting new sectors; association-related meetings activity is bubbling up across trade, healthcare and high-tech scientific sectors, thanks to both home-grown demand and driven by expansion and outreach from US and European organisations; and we’ll arrive when preparations for Expo 2020 Dubai are reaching a critical point, providing all manner of experiential meetings-related content for our members to think about. We’re very excited to bring the world of ICCA to Dubai in 2018!”

Business events continue to play a key role in achieving Dubai Tourism Vision 2020 and UAE Vision 2021. These ambitious plans outline concrete steps to further develop the city into a global knowledge hub that advances a range of key industries and drives innovation across vital global sectors. With Dubai’s sustained successes as a destination of choice, business events play an increasingly prominent role in the national agenda of economic diversification and establishing a knowledge-based economy.