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June 2018
In This Edition

Left Column

The new European data protection laws

MITM Americas HAVANA will be celebrated at Meliá Cohiba in the Cuban capital

World MICE Day 2018 - Hosted Buyer Programme

Australia: MCEC’s new expansion close to completion

China: Guangzhou International Convention Center officially launched at IMEX in Frankfurt

Oman: OCEC Launches Convention Centre at IMEX

Qatar ready to attract more international Business Events

USA: New Orleans Convention and Visitors Bureau rebrands itself as New Orleans & Company

Right Column

IMEX Policy Forum brings the political world and meetings industry closer together

Initiating the change: ZEUS proclaims MICE Manifesto on IMEX 2018

Colombia: Bogotá Delegates to Embrace ‘The Power of People’

Click here to view past editions!

Publishers Note

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The month of May brought a lot of news – and one that you have heard a lot about – and you have certainly received a massive load of related emails – is the new European Data Protection law – now in force since a bit more than 2 weeks.

We can of course not ignore this –please see the information below. But please allow me to state two important facts: we do not share data with or sell date to anybody! And – we need your help to protect your data! To share our newsletters – please use the link we provide! To provide full transparency on the data saved in our mailing systems, our newsletters include a direct link to your saved data. This is a legal requirement in a couple of countries. Please use the ‘Send to a Friend’-link to forward the mail from our server without the links two your personal data!

This month we’re bringing two hosted buyer events to you – MITM Americas Havana, Cuba– see the post tour options and hurry up to apply! The second event to point out to you is World MICE Day 2018 in Qingdao, China. Find the information below.

At IMEX in Frankfurt, many exciting things took place – don’t miss the update on the Policy forum! And check out the ZEUS initiative and see how you can support the MICE Manifesto – I’m sure that you will be easily able to create your commitment in at least one of the 8 pillars. We do so!

We’re seeing interesting several interesting developments around conference & convention centres around the world. In Australia the Melbourne Convention and Exhibition Centre’s expansion is coming to completion soon; China’s Guangzhou International Convention Center was officially announced at IMEX in Frankfurt - the opening is scheduled for 2020; and in Oman, The Oman Convention & Exhibition Centre’s conference facilities have opened. Please find information on all three centers below.

Bogota, Colombia will host the BestCities Global Forum 2018! At IMEX the event’s Interactive Programme was revealed.

Qatar Tourism Authority demonstrated the destination’s focus and readiness on Business Events – see the article below And in the USA, the New Orleans Convention and Visitors Bureau has rebranded after 58 years in business to New Orleans & Company!

As always, you are warmly invited to share this edition of NEWSFLASH. Please use the forward-button to protect your data.

Best regards

Martina Warter
General Manager & Publisher
MICE Media Marketing
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The new European data protection laws

We don’t sell or share information at all – and which data do we have and how do we use this?

Email Newsletters

We save your Name, email and business-related information, such as your company, position, company address – important to us are city, country and geographic region of the world - and the type of business. In addition, you are invited tell us about the geographic regions you are interested in, if you are a hosted buyer at industry events and if you wish to receive to hosted buyer invitations.

We do not ask you for phone numbers, personal addresses, or any personal preferences. And we do not enrich the data above with any additional or third-party information – for example data you store or provide to social media platforms.

We exclusively use the data above to distribute our Newsletters – such as the monthly NEWSFLASH, hosted buyer invitations that – we hope – are relevant to and based on your geographic location open to you; and occasionally a newsletter related to a specific subject. And we distribute the download link for MICE:destination. This download link allows you to download MICE:destination without entering any personal data! The same applies to pdf editions of our newsletters – these are also accessible via one single click and without entering any data.

How do we distribute? We created regional lists used to ensure that you don’t receive our newsletters in the middle of the night triggering unwelcome noise on mobile devices.

Every newsletter we distribute includes links to manage your subscription at the bottom of the mailing. These connect you with a single click to your information saved in our mailing system. You may review, update and delete the data at any time. Every newsletter also includes a one-click-unsubscribe link and a link to forward the email to a friend.

We need your help to protect your data!
We adhere to law and provide you with personalized links to your data! To protect this data, please use the send-to-a-friend button link integrated in our email. This links to our mailing system allows you to add up to 10 email addresses and a personal message to the mailing you are about to share, and it will remove the access to your data!

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Website Our websites are hosted in France and our provider strictly adheres to the strict data protection laws. Our website only tracks anonymous data – we can not identify a single user. Collected data includes technical information; geographical information and information about the visit on our site. Technical information is mainly the type of device, its operating system / version, browser / version and device language. Geographical information includes the internet access point which is used to create country/state statistics. The information about the website visit includes a count of individual webpages visited, length of visit, number of pages visited. All the information above is anonymised when we see it. The information is designed to help us optimize our technical platform to the devices used by our visitors, and to help us identifying the most frequent, important information needs.

www.micemm.com – we do not require registration to use our website or to download our publications.

Hosted buyer applications – please see the information of the respective hosted buyer programmes.

MITM Americas HAVANA will be celebrated at Meliá Cohiba in the Cuban capital

18-21 September, 2018 in Havana, Cuba

The 22nd edition of MITM Americas will be coming this September to Havana. For the third time in its history, the Greater of the Antilles will be the one to host the most influential MICE event of America and The Caribbean, pioneer in the concept of B2B. For the second time, the emblematic Meliá Cohiba Hotel, epicenter of meetings tourism in Havana, will be the primary venue and sponsor of the event. MINTUR, Iberostar Hotels, Kempinski Hotels, Ecotur, Palco and Enjoy Cuba, among others, will be sponsors too.

To this date, almost 400 international buyers have been registered (Europe, USA, Canada, Latin America) originating from: Corporate companies, incentive houses, international associations, tour operators, events, congresses and fairs organizers. Following our strict vetting process and staying loyal to our slogan "Quality oriented trade shows", only the 100 buyers with the greatest business potential will be chosen to participate.

MITM Americas is a strictly business-oriented trade show, thus visitors are not allowed to participate, avoiding hall sellers and ensuring that pre-established appointments are fulfilled to 99.9%. The appointment schedule is topped off with an exclusive official networking program, that together with 30 pre-established appointments, allows all exhibitors a direct contact with all buyers.

Discover Cuba!

Buyers will have the opportunity to discover the charms of the magical city of Havana and the glorious mix which compose its colorful structure and its exotic culture. Furthermore, you will be able to complete your visit to The Pearl of The Caribbean with one of two post-tours offered to buyers and press:

Cienfuegos, Santa Clara and 2 nights all-inclusive in Meliá Las Dunas Hotel.
The Bacunayaga overlook, the Castle of San Severino and 2 nights all-inclusive in Paradisus Hotel in Varadero.


World MICE Day 2018 - Hosted Buyer Programme

25-27 October, 2018 in Qingdao, China

World Mice Day 2018 will provide participants with unique, unprecedented networking opportunities. There are endless opportunities for delegates to connect with representatives of CVBs, decision makers, senior buyers and exhibitors from China and around the world. Be it in a relaxing atmosphere or in formal conversation, WMD helps achieving the goals.

Qingdao Pre-Inspection

In addition to the abundant business opportunities, WMD offers a great chance for hosted buyers to experience Qingdao MICE suppliers. Join the Qingdao MICE Inspection activities to explore the Qingdao business circle, experience high-quality sites and services. This is the most efficient way to connect with the Qingdao MICE suppliers.

Hosted Buyer Ice Breaker

The Hosted Buyer Ice Breaker is a perfect social occasion that WMD is offering for hosted buyers before the event officially starts. Enjoy excellent cuisine in an easy atmosphere after your long-distance travel while connect with other buyers.

Gala Dinner

The exceptional WMD gala dinner will be celebrated on the beach. After a day' s work, this big party is a must-enjoy for WMD guests. Delight in the world-class show, open bar, fantastic location, industries best and brightest from the globe ... WMD promises you an unprecedented grand gathering which could enhance your experience.

Qingdao Post-Fam Trip

The organizing committee arranged site visits for the buyers to fully experience Qingdao MICE industry resources and improve the recognition of the city. Hosting World MICE Day 2018 and the related networking and conference events will enhance the international reputation of Qingdao, but also drive the innovation of local partners to the international MICE industry.

It's your turn to take advantage of this extraordinary event! Find details and the hosted buyer application information on http://www.worldmiceday.com

Download your copy of MICE:destination now!Looking for destination features? Please check the list below and download your required edition with one simple click on the link!

And yes of course, you are welcome to pass a copy on to your colleagues too!

Africa  Edition Link
Ethiopia May 2016
Ehtiopia Sept 2015
Indian Ocean: The Maldives, Maurice, Seychelles Sept 2015
South Africa Oct 2017
Asia – On Promotion: Malaysia, Singapore and Thailand Jan 2016
Australia Jan 2016
Hong Kong July 2015
Malaysia May 2016
The Philippines Mar 2015
Philippine Incentives May 2015
The Philippines Mar 2016
The Caribbean  Edition Link
Anguilla  May 2015
Jamaica  Jan 2015
Saint Lucia  July 2015
Middle East 
Dubai, UAE  Jan 2016
Malta May 2016
Madrid, Spain  Mar 2015
Prague, Czech Republic Oct 2017
Stuttgart, Germany July 2016
North America  
USA - Greater Fort Lauderdale & Broward County Update  May 2015
Australia: MCEC’s new expansion close to completion

The finish line is in sight for Melbourne Convention and Exhibition Centre’s (MCEC) $200 million expansion site, which is under two months away from opening.

Once completed, the new space will cement MCEC’s position as the largest convention and exhibition space in Australia, with an increased total size of over 70,000 square metres. The 20,000-square-metre expansion includes 9,000 square metres of exhibition space plus additional flexible, multi-purpose event space, 1,000 seat plenary theatre, multiple meeting rooms, a banquet room and the Goldfields Café and Bar. MCEC Chief Executive, Peter King said customer experience was front of mind when planning the design.

“We want to ensure our facilities suit the needs of our customers, rather than constraining them to fit within our space. A multi-purpose area with a retractable 1,000 seat theatre and adaptable meeting rooms are just two of the many flexible features throughout the new building,” Mr King said.

Over 300 events have been confirmed or are being negotiated for the new expansion space, between July 2018 and the end of 2024.

Victorian Minister for Tourism and Major Events, Hon. John Eren said the expansion will cement Melbourne as the business events capital of Australia. “Not only will this redevelopment boost tourism, it will create more than 900 new jobs and provide a massive boost to our visitor economy by attracting more events and thousands more visitors to Victoria each year.

The 1st Malaria World Congress will be the first event held in Melbourne Convention and Exhibition Centre’s expansion space, between 1 – 5 July 2018. Malaria is one of the world’s leading health problems, causing death and severe illness to millions each year across the world.

“It’s a privilege to bring together the global community who are working to help eradicate malaria, as our inaugural event in the expansion” Mr King said.

At present, there is no mechanism anywhere in the world for all stakeholders to share information and build a solid framework for collaborative action against malaria. The inaugural Malaria World Congress, initiated by Club Melbourne Ambassadors, Professor Alan Cowman and Professor Brendan Crabb aims to address this gap.

Club Melbourne is owned and led by Melbourne Convention and Exhibition Centre with support and collaboration from Melbourne Convention Bureau and the Victorian State Government.


China: Guangzhou International Convention Center officially launched at IMEX in Frankfurt

An official launching of Guangzhou International Convention Center on a global business travel market was organised during IMEX show in Frankfurt, worldwide exhibition for meetings, incentives, conventions and exhibitions bringing together over 9000 visitors and 500 exhibitors from 150 countries.

A brand new multi-purpose convention center to open in 2020, is located in historical Canton fair district and comprises 2 exhibition halls of 2,500 sqm, 505-seated amphitheater and 47 break out modular meeting rooms with the capacity from 50 to 800 people. Easily accessible from the 3rd busiest airport in China, next to subway and motorway, the venue is designed to accommodate up to 2,600 people for congresses and conventions.

GL events, a global player in event industry and Yuexiu Group, a public real estate company of China, have signed a joint venture agreement to jointly operate the venue. The presentation to buyers from the MICE (Meetings, Incentives, Conventions and Exhibitions) sector, to partners and journalists was followed by a gourmet cocktail, showcasing Guangzhou as home to the world famous Cantonese cuisine with its long-standing gastronomy tradition, exceptional lifestyle and opening towards the world.

The introduction of the convention centre to international MICE professionals in May is the first step of marketing and branding strategy which GL events will jointly implement with the city of Guangzhou to bring world class events to this major business hub, historically involved in global trade. It’s a milestone of a long-term city’s development strategy aiming to grow the positioning of Guangzhou as a leading business travel destination in Asia Pacific Region by improving industry infrastructures and implementing an attractive promotional strategy.


MITM Americas, Havana, Cuba; 18 - 21 September 2018
Oman: OCEC Launches Convention Centre at IMEX

Oman’s business tourism product has just been enhanced with the opening of The Oman Convention & Exhibition Centre (OCEC)’s convention facilities. Part of the new Madinat Al Irfan urban development in Muscat, which is being developed by Oman Tourism Development Company (OMRAN), the executive arm for the development of the tourism sector in the Sultanate of Oman.

The purpose-built centre now offers two ballrooms – one of which is the largest ballroom in Oman, a 456 tiered-seat theatre, 22 meeting rooms in addition to the already opened Exhibition Centre.

The Junior Ballroom can accommodate 540 guests for a banquet or 1,000 guests theatre style while the Grand Ballroom can seat 1,200 people for a sumptuous dinner or up to 7 breakout areas for a convention. Both ballrooms feature a column-free space with subtle Omani design details as well as the very latest in audio-visual support. These new areas complement existing five exhibition halls that feature 22,396 square metres of column-free exhibition space and 10 hospitality suites as well a multi-storey car park with a capacity for 4,000 vehicles. These new multi-purpose spaces are ideal for plenary sessions, conferences, concerts, performances and gala dinners.

With the new areas spanning 4,576 square metres, the total current event space has now reached 48,632 sq metres. In a few months’ time, the final part of the jigsaw; the stunning 3,200-seat theatre will open its doors for the first performance.

The Precinct provides all the infrastructure necessary to host successful international, regional and local events and includes the 5-star JW Marriott Hotel linked directly to OCEC and the newly opened Crowne Plaza Muscat -OCEC that opened last November. The four-star Crowne Plaza OCEC features 296 keys, five dining outlets, a fitness centre, an outdoor pool with views overlooking a Wadi (a natural waterway) and its very own Wadi bar for guests to enjoy an end-of-day beverage while looking over the nature reserve that is a haven for Oman’s exotic birdlife.

In 2018 OCEC anticipates a minimum of 270 events including exhibitions, weddings, meetings, conferences and live events – focusing on events in line with Oman’s 2040 vision and that will bring significant strategic and economic benefit to the country. Working closely with the Oman Convention Bureau OCEC is introducing the world to Oman and building awareness of the business events’ opportunities in the country.

The newly established Oman Convention Bureau has also played a vital part in promoting the country’s business events industry by providing assistance and spearhead growth of the emerging industry. Khalid Al Zadjali, Director of the Oman Convention Bureau added: “Oman is an oasis of opportunity and we have so much to offer. We have seen a great start to 2018 following the much-awaited launch of the new award-winning Muscat International Airport on March 20, 2018 with a current capacity for up to 20 million passengers as well as facilities to welcome the world`s largest aircraft, the Airbus A380. To drive business, we embrace a ‘Team Oman’ approach working alongside OCEC, Oman Air, our many hotels, attractions and Omani-based destination management, conference and event companies.”

The number of association meetings in Oman has doubled in 2017 as per the International Congress and Convention Association’s recently released statistics and Oman is placed 2nd in the Middle East and 86th in the world. CEC’s much-awaited opening has contributed significantly to the business events industry in the country.


Qatar ready to attract more international Business Events

Qatar Tourism Authority (QTA) and 11 industry partners returned to IMEX Frankfurt last month. In addition to showcasing the country’s full range of hotels, state-of-the art venues, tour operators and event management companies, the delegation strengthened ties with industry stakeholders and promoted Qatar as an attractive business events destination in the region.

Since Qatar’s last participation in IMEX, the country has introduced visa policy changes which have made Qatar easier to visit and the most open country in the GCC region. The changes include an entry-visa waiver for more than 80 nationalities, a free 96-hour transit visa, an online visa service through www.qatarvisaservice.com, and electronic travel authorization (ETA) for visitors of all nationalities holding residencies and/or visas to Schengen Countries, U.K., U.S., Canada, Australia or New Zealand.

Qatar also launched the Next Chapter of its National Tourism Sector Strategy which charts a pathway to more diverse tourism products and an enhanced visitor experience. The strategy prioritises Business Events as a major contributor to visitor arrivals.

“Our focus at IMEX Frankfurt this year was to create new ties with the MICE industry, and build on existing ones,” commented Ahmed Al Obaidli, Director of Exhibitions at QTA. “Since the launch of the Next Chapter in September of last year, the sector has taken steady steps to grow and accelerate the development of its offerings across the leisure and business tourism spectrums, giving international business visitors ample opportunity to enjoy authentic tourism experiences, both inside and beyond the venue walls.”

And, as part of its commitment to further strengthen ties in the international association meetings industry, QTA has recently partnered with ICCA (International Congress and Convention Association) to become a globally-recognised Association Relations Partner (ARP).

QTA is already leveraging its new status with ICCA and has set plans to host ICCA Qatar International Meetings Expert Session on the 17th and 18th of September in Doha. The two-day session will provide attendees a unique opportunity to learn from leading experts in the international meetings industry and is specially designed for meetings industry suppliers and local associations in Qatar and the Middle East.

Business Events is a key sub-sector of Qatar’s tourism industry, with more than 150 business events taking place in Qatar annually. The country has already invested heavily in infrastructural developments that will provide a major boost to the business events industry, such as the 300km Doha Metro projectanda large number of 3-, 4- and 5-star hotels coming online, all of which will substantially enhance Qatar’s ability to host world-class events.

Qatar’s 127 m2 pavilion at IMEX Frankfurt showcased the country’s expanding business event options. The delegation included representatives of eleven tourism sector partners.


USA: New Orleans Convention and Visitors Bureau rebrands itself as New Orleans & Company

New Orleans & Company will continue to drive the economy, create thousands of jobs for everyone, be the city’s largest revenue generator and most important partner, and will expand its focus on cultural and human stewardship for all citizens The New Orleans Convention and Visitors Bureau (NOCVB) has been rebranded and is now officially known as New Orleans & Company

The NOCVB has for 58 years been one of the largest drivers of the New Orleans economy, and over those six decades has produced millions of jobs, billions of dollars of city revenue, and sustained the creation of thousands of small businesses. The former CVB superbly served thousands of member and industry companies and a gigantic workforce and led the development of the city’s multi-billion dollar convention and meetings business, grew the visitation of leisure visitors to unprecedented levels and played a key role in New Orleans’ ascendance as the world’s greatest sports championship destination. New Orleans & Company will focus in its new iteration not only on growing our cultural economy and hospitality enterprises, driving dynamic, sustainable business growth and career-oriented job creation, but will also focus on continuing its evolution as a thought leader, collaborative convener, and partner to the city’s workforce, the local government and the city’s citizens.

New Orleans & Company continually works to build and sustain networks and connections with its external partners that benefit our city’s residents and its industry’s stakeholders. Job fairs held monthly in venues across the city to connect those seeking employment with career opportunities. New Orleans & Company also seek out and foster workforce development initiatives, and countless other school-based programs. These are just a few examples of its outreach efforts that will continue, among other initiatives, to help provide more paths to prosperity within the city.

New Orleans & Company goal is to cultivate and maintain a “virtuous cycle” between the businesses and attractions that make up the tourism industry, the visitors who invest in those business and attractions, and the city’s residents, all of whom benefit from tourism and its proudly large contributions to city revenue.

Tourism revenues generate 43% of the city’s operating budget though sales tax and property tax, not even counting the taxes paid by our tens of thousands of employees as their indirect spending ripples through every facet of the community. The ultimate result of this cycle is a quality of life for New Orleans’ residents funded by millions of visitors from around the globe who come to spend billions of dollars as they love, enjoy and share our culture. The money they spend is reinvested in the cultural ecology of our city, completing the cycle. Because of the city’s 17 million visitors and their billions of dollars brought in each year, this small city of 375,000 people has the cultural assets, restaurants, museums, nightlife and overall quality of life of a city many, many times of its size.

As New Orleans & Company promotes New Orleans to the world and the city’s offerings evolve, New Orleans & Company will continue to support New Orleans’ culture by providing more good jobs and career opportunities than any other industry in the region and by generating revenues to fuel a vibrant economy in which all residents can find a path to prosperity.

The launch of New Orleans & Company also includes the recent launch of a new New Orleans cultural economy and tourism website, www.neworleans.com, although we are hopeful it will also become a go-to resource for all locals as well. New Orleans & Company and the New Orleans Tourism Marketing Corporation recently combined resources to collapse both of their respective websites into one vastly improved website. This new site provides a better user experience and more comprehensive and visually compelling display of the city’s offerings. This is but one example of how New Orleans’ tourism industry is working more closely together than ever before to continue to evolve and maintain the promotion of New Orleans and fuel its economy.


IMEX Policy Forum brings the political world and meetings industry closer together

Globalisation, localisation, city resilience, sustainability and legacy were some of the biggest challenges facing the industry that were discussed at the IMEX Policy Forum, where ministers and political representatives from South Africa, the Netherlands, Argentina, Sweden and South Korea were among 30 national and regional politicians and government officials who engaged with 80 meetings industry leaders.

‘The Legacy of Positive Policy Making’ was the theme of the event, formerly known as the IMEX Politicians Forum, when it took place at the InterContinental Hotel Frankfurt on Tuesday 15 May, the first day of IMEX in Frankfurt 2018. The theme is closely allied to the IMEX 2018 Talking Point of Legacy, with Political Legacy one of the five ‘lenses’ through which the Talking Point is being explored.

The agenda had been specifically designed to explore how to bridge the ‘partnership gap’ that exists between governments, national and local, and the meetings industry.

After a visit to the IMEX exhibition in the morning, the afternoon began with a private national government discussion in collaboration with the United Nations World Tourism Organisation (UNWTO) chaired by Nina Freysen-Pretorius, President of the International Congress & Convention Association (ICCA).

Professor Greg Clark CBE, the world-renowned advisor on cities shared engaging insights and aroused keen discussions when he led a workshop specifically designed for local, municipal and regional policy makers and destination representatives.

Exploring 'the evolution of cities in the meetings industry,' Greg highlighted how every city went through a number of different cycles in the development of meetings business. These cycles were well illustrated by six engaging case studies from Sydney, Singapore, Dubai, Tel Aviv, Cape Town and Barcelona which showed how these cycles were initiated by various factors such as airline and airport development, supportive mayors, building convention centres and hosting major international events.

Open debate on key issues at Open Forum

At the Open Forum, moderated by Michael Hirst OBE, Gloria Guevara Manzo, President & CEO of the World Travel & Tourism Council (WTTC) delivered the opening keynote address. She expressed clear views when examining the challenges facing all areas of the travel and tourism sector in fulfilling outstanding growth potential. Based on research among WTTC members, she said the top three challenges were security, crisis preparedness and management and sustainability and she highlighted the importance of wide ranging collaboration and partnerships between travel industry organisations. In particular, collaboration is important in engaging with governments on issues such as visa facilitation and reciprocity, and in progressing biometrics as a facilitator for security and efficiency.

Discussing sustainability, Gloria said “We must no longer think about PPP (Public Private Partnerships) but about PPC – Public, Private and Community,” because the industry needed to have the support of communities, and she highlighted the future of work as an important new consideration alongside destination and social responsibility, global climate action and tourism for tomorrow.

This keynote prefaced the Open Forum where the views of a panel of industry leaders along with Professor Greg Clark prompted debate on the key issues with the political and industry representatives contributing their valuable views.

Taking part in the day of activities and discussions provided revealing insights for the delegates. Elizabeth Thabethe, Deputy Minister of Tourism for South Africa, a first-time visitor said that the discussion in the Policy Forum had been good and helpful in learning what more South Africa can do to bring major events to the country. Her thought on Gloria Guevara Manzo’s speech was; “Wow!”

Justice Thomas Mihayo, Chairman of the Tanzania Tourist Board felt that “the discussions on many heavy topics were very good. I wish there had been more time to go further into them.” He thought the IMEX exhibition was “fantastic.”

Ray Bloom, Chairman of the IMEX Group commented; “The discussions were fascinating and showed the increasing engagement and understanding between the political world and the meetings industry. IMEX has been bringing the meetings world and public policy makers together for many years and has helped to develop real appreciation of how together they can drive economic growth. Over the years we have seen genuine progress and I’m confident that today’s IMEX Policy Forum took this collaboration further forward. That is our Political Legacy.”

The IMEX Policy Forum’s advocacy partners are Association Internationale des Palais de Congres (AIPC), European Cities Marketing (ECM), ICCA, the Joint Meetings Industry Council (JMIC), The Iceberg and UNWTO. The Forum is sponsored by Business Events Australia, Business Events Sydney, German Convention Bureau, Geneva Convention Bureau, Saudi Exhibition & Convention Bureau, Messe Frankfurt and the Meetings Mean Business Coalition

For more details about the IMEX Policy Forum, please visit the website.

Initiating the change: ZEUS proclaims MICE Manifesto on IMEX 2018

work culture of the MICE industry - this is what ZEUS wants to reshape profoundly. For this purpose, the association of young EventTech-startups composed the MICE Manifesto, which contains clear conceptions of how the work culture has to change in the future. With the proclamation of the Manifesto on IMEX, ZEUS wants to sound the bell for the long overdue cultural change in the event sector. The biggest fair of the industry provided the perfect platform to reach a lot of relevant actors. ZEUS called up the big players to collectively commit to concrete actions and embrace the movement towards a MICE industry 2.0. “The cultural changes driven by the digitalisation are inexorable. Only if we approach them proactively, we can steer the MICE industry in the right direction”, explains Julian Jost, Co-Founder of Spacebase, a booking platform for exceptional meeting-spaces. The MICE Manifesto obtained a lot of approval by guests of the IMEX. Some companies assured to initiate the realisation of the key aspects written in the document, including the MICE Portal and Weframe, who cooperated with ZEUS the first time on this year’s IMEX. Three of the ZEUS-Startups and other partners such as XING Events already drafted their concrete commitments and lead the start into a new era of the industry.

The 8 Pillars of the MICE industry 2.0

ZEUS makes a bold statement with the MICE Manifesto and sets a framework for the further development of the industry. The EventTech-experts focus on eight principles that must be anchored in corporate cultures. In addition to classic New Work-topics such as collaboration, transparency and workplace, the MICE manifesto also defines social and sustainable aspects like equality, education and CSR as trendsetting. Technology will also be a crucial factor for the future and refers to the slow digitalisation process in the MICE industry. Especially in automation further developments need to be fostered. Challenging the status quo as the general principle of the manifesto forms the last of the 8 pillars, on which the MICE industry 2.0 can be built on. “To prepare for the challenges of the future, people in MICE must start questioning the status quo and reducing the threshold to innovation”, explains Thorben Grosser, CEO of EventMobi, a platform for event technology. He also adds, that the industry has to question itself particularly in terms of event design to enable the creation of new creative formats and thus provide valuable experiences.

Necessity for a revolution

The meeting industry is lagging behind in a lot of points compared to other industries. Way to long it rested on obsolete practices, ignored the benefit potentials of digitalisation and sticked to tayloristic organisation- and working principles. Steep hierarchies and dependencies limit the freedom of personal development of employees. Non-transparent top-down-decisions and attitudes á la “we’ve always done it this way” frustrate the new generation which currently enters the job market. It is doubtful that an industry can presume to stick to this mind-set while dealing with the prospect of skilled worker shortage and the ongoing digitalisation, which cultural impact will change things profoundly. With the MICE Manifesto ZEUS wants to highlight future challenges and overturn this outdated mind-set - for a technological progress and a more attractive work environment for much needed young talents. The complete MICE Manifesto including all commitments can be found here:

World MICE Day 2018; 25-27 October, 2018; Qingdao, China
Colombia: Bogotá Delegates to Embrace ‘The Power of People’

Interactive Programme for the BestCities 2018 Forum Revealed at IMEX Associations from all overthe world are to descend on Bogotá, Colombia, this December, for a week of inspiring speakers, thought-provoking workshops and networking all around the theme of the Power of the People at the annual BestCities Global Forum. Striving to achieve a 100% success rating from delegates for a third year running, the programme for the 2018 Forum is packed with activities that will enhance the skills of association executives.

Details of what to expect from this year’s Forum were revealed this morning at a media breakfast hosted by BestCities during IMEX Frankfurt. Held in collaboration with the Greater Bogotá Convention Bureau (GBCB), this year’s theme will centre on The Power of People. Helping facilitate people to do more, The Power of People campaign addresses the ability for people to make change regardless of their surroundings.

At a time where geopolitical issues or religious boundaries can create barriers for knowledge sharing and collaboration, the business events industry has never had a more important role to play. BestCities looks to address this by bringing together 12 partner cities from around the world which promote the highest level of standards for conferences and events. It encourages them to look beyond tourism and leave lasting legacies. By holding the annual Global Forum it sets out to educate key senior association executives on the importance of these topics whilst also showcasing 12 top class destinations. The Power of People programme will aim to address these issues, generate progressive discussions and advance the cause of international meetings.

This year’s Forum will see an impressive range of speakers including:

Rick Antonson an “accidental executive” and former CEO of Tourism Vancouver. Having travelled the world, written five books and played his part in some of Canada’s most renowned accomplishments, Rick will bring his path less followed experiences to the programme while discussing his time at Tourism Vancouver.

Lina Tangarife, Director of Social Responsibility at the Social Alliance of Uniandinos. An expert in strategic management of Civil Society Organizations, she has utilised the power of the people by strengthening volunteering within companies, government and non-governmental organisations.

Neyder Culchac, a Young Leader. From a region called Putumayo in south-west Columbia, Neyder grew up surrounded by conflict but he was determined to not let this hold him back from making positive change. Creating an initiative that transformed the lives of 480 families within his community, Neyder will share his life story and educate delegates on the power of determination.

Returning for a second year, Sean Blair, owner of ProMeet, will facilitate this year’s Forum. Held at the Agora Bogotá Convention Center, just two miles from the historic centre of Bogotá, the four-day forum includes a range of talks, interactive workshops and a cultural programme to learn about the region and culture of Latin America.

As per previous years, delegates will attend an Ambassador Dinner to meet with peers, local ambassadors and key contacts giving them an opportunity to build relationship and grow their network across the world. The popular City Café meetings and social networking opportunity returns again with all 12 of the BestCities’ partners in attendance (Berlin, Bogotá, Cape Town, Copenhagen, Dubai, Edinburgh, Houston, Madrid, Melbourne, Singapore, Tokyo and Vancouver).

For the first year, the theme of the Global Forum has been shared via a digital campaign led by GBCB. The campaign aims to give real understanding and meaning The Power of People have within an industry that can make change. All 12 partners of BestCities Global Alliance have shown their support to the campaign.

Registration for the BestCities Global Forum Bogotá is now open. Free to attend, with round-trip flights, accommodation and meals for all attending qualified international association executives covered by BestCities.

To register interest and for further information on BestCities Global Forum, please contact: Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! | www.bestcities.net