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NEWSFLASH November 2018

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November 2018
In This Edition

Left Column

Hosted Buyer Invitation to MICE West Africa Forum & Expo Accra, Ghana

Hosted Buyer Invitation to Meetings Africa

New study shows business events inject more than one trillion dollars into the global economy

Brazil: A Milestone In The Country’s Event Market

Czech Republic: Security of Prague Congress Centre tested by the country’s largest anti-terrorist exercise ever held

New Zealand: Travellers invited to act as the country’s guardians

Rwanda and IAPCO - a partnership sealed at IMEX

UAE, Dubai: Delegates at ICCA Congress to Explore Culture, Innovation and Talent Development

Right Column

MICE Media Marketing receives Gold Camel Award as The Most Influential MICE Media at World MICE Day 2018

More business meetings and learning than ever at record-breaking IMEX America

IACC reports record first-time attendee numbers at its 2018 Europe Knowledge Festival

‘Queer Eye’ co-host and culture expert Karamo Brown to join PCMA Convening Leaders 2019

Publishers Note

Hosted Buyer Programmes

MICE West Africa

13 to 15 December 2018,
Accra, Ghana
pre-programme option:
11 to 12 December 2018
Accra & Cape Coast

Meetings Africa

26 to 27 February 2019,
Johannesburg, South Africa
Bonday: 25. February 2019,
optional pre- or post-tours are available.


Please see the details below!


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Dear Reader!

Did you know that business events count for more than one trillion US-dollars in the global economy? See the preliminary results of the Events Industry Council – announced at IMEX America! And please don’t miss the report on IMEX America!

The IACC’s 2018 Europe Knowledge Festival reported record-setting first-time attendee numbers – and in the UAE, Dubai is warming up to welcome delegates to the 57th ICCA Congress from 11 to 14 November 2018.

One of the highlights of the PCMA Convening Leaders 2019 Programme – 6 to 9 January 2019 will be Karamo Brown’s session “Know Thyself: Using Your Uniqueness to Create Success”, heads up if you wish to attend!

In Brazil, the Royal Palm Hotels & Resorts group is creating an incredible momentum with its new convention facilities featuring the country’s largest ballroom – 4.500 sqm / 480,000 sq ft and directly connected to several of the group’s hotels!

In the Czech Republic, Prague Congress Centre’s security has been tested during the largest anti-terror exercise ever held in the country. And around the globe, in New Zealand, travellers are invited to act as guardians to the country, culture, nature and oceans.

Looking once more to the African continent: Rwanda Convention Bureau and the International Association of Professional Congress Organisers IAPCO have signed a destination partnership agreement at IMEX America. Please find the details below.

Best regards

Martina Warter
General Manager & Publisher
MICE Media Marketing
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Hosted Buyer Invitation to MICE West Africa Forum & Expo Accra, Ghana

Akwaaba means welcome

This December, the 3rd MICE West Africa Forum & Expo will take place from December 13 – 15, 2018 in Accra, Ghana. The event is designed to familiarize buyers with the Ghanaian and West African suppliers to the MICE industry and assist buyers in selecting the most suitable partners for their events.

Apply to the hosted buyer programme on

To be accepted as a hosted buyer, you need to oversee organizing MICE events in Ghana and/or West Africa and be the final decision maker or part of the decision-making committee. You will need to proof your responsibility with past event references which will be verified by the MICE West Africa Hosted Buyer Team.

Accepted hosted buyers will receive:

International roundtrip flights, airfare will be reimbursed up to a pre-determined maximum amount
Accommodation at Accra for 1 to 4 nights.
Local airport and ground transfers according to the event schedule
Access to MICE West Africa Forum & Expo and a minimum of 8 pre-determined priority appointments per day with the suppliers of your choice
Access to the Hosted Buyer Lounge with complimentary refreshments and meals
At MICE West Africa Forum & Expo, a dedicated badge facility and the onsite support team and other staff to assist you daily and free Wi-Fi at the forum and in the expo.

The event website is currently being updated and will be available shortly with the latest information. Please visit or check for information.

Optional Pre-Event programme

On December 11 you will enjoy the Accra city tour highlights- visit the central business district coupled with Ghana ministerial enclave ending with historical Kwame Nkruma Moseleum where Ghana independence was declared.

December 12 - Discover Ghana’s first capital city Cape Coast and Cape Coast Castle – one of the castles forming the UNESCO world heritage site ”Forts and Castles, Volta, Greater Accra, Central and Western Regions” which groups 3 castles and 15 forts spanning 500 km along the coasts of Ghana. The fortified trading posts were founded between 1382 and 1784. While in the beginning, they served the gold trade, later in history they played a significant part in the developing slave trade to the Americas and in the 19th century in the suppression of this ugly trade. Kakum National Park will bring us into the jungle. The incredible Kakum Canopy Walkway allows incredible insights! Enjoy incredible views from the height of 130 feet / 40 meters in and above the jungle! An unforgettable experience.

Accommodation, Transportation, Airport Pickup, Conference attendance, Heroes Awards Night and Nominees Party Night included. Pre-tour rate: 385 USD.

I’m looking forward to seeing you in Accra!

Meeting Guide Berlin Service + Planning About us Blog

Make your appointment with visitBerlin, Berlin Convention Office

Stand F55 @ ibtm world,
Barcelona, Spain
27 - 29 November 2018

Berlin is an exciting and vibrant city and the place to be for conferences, events and meetings. With the construction of an additional multifunctional hall, Berlin is strengthening its position in the international trade fair and convention sector. The new hall will provide 10,000 m². Equipped with the latest technology, it can be flexibly adapted to the needs of each event. Thus the hall will also be usable for larger congresses. Construction is scheduled to be completed by April 2019. Highlight of the hub27 is the roof terrace overlooking Berlin for up to 200 people. How about a site inspection? You can already take a stroll through hub27 at a VR showroom:

More information:

Hosted Buyer Invitation to Meetings Africa

Sandton Convention Centre,
Johannesburg, South Africa
25 February 2019 - Bonday
26 to 27 February 2019 – Meetings Africa

Meetings Africa is the leading MICE industry trade show on the African continent and we’re delighted to invite you as a hosted buyer to this prestigious event.

At Meetings Africa, you will find a perfectly organized industry trade show, matching top notch international standards, showcasing not only South Africa but rather the Southern African continent – and beyond!

You will find the most active South African – and African – suppliers to the MICE industry, all providing services on the high level, international, standards! Attending Meetings Africa for 2 days, will save you weeks in researching and connecting via internet and the phone from home!

To be accepted into the Meetings Africa Hosted Buyer Programme, you need to prove:

1. Must not have attended Meetings Africa in the past three years.
2. Attendance is limited to one buyer per organisation and only if you are:
  A recognised Incentive Travel House Executive/Senior Purchaser
  A recognised International Event Management Company Executive
  A Corporate Meeting Director/Senior Purchaser
  An Association President/Executive/Director of Conferences
  An Exhibition or Major Events Organiser
3. Your organisation has given you purchasing authority for placing meetings, events, incentive or business travel.
4. Your organisation consistently books meetings or incentive travel programmes outside of your geographic region, and proof of these is available on request for verification.
5. You and your organization are seriously considering placing an event in Africa within the next two years, or the next two meeting rotations (in terms of Associations).
6. You’re able to communicate well in the English language and have a willingness to engage with African suppliers
7. You commit to a minimum of 20 supplier appointments at Meetings Africa

As a Hosted Buyer at Meetings Africa, you will benefit from:

Complimentary economy-class flights and transfers.
Complimentary four- or five-star accommodation.
Access to the VIP Hosted Buyers Lounge and delicious lunches.
An invitation to attend a complimentary pre- or post-tour and explore a breath-taking South African destination.
A unique opportunity to meet key industry suppliers from more than 12 African countries.
Invitations to exciting networking events.
A personalised diary of meetings enabling you to have one-on-one meetings with key African suppliers, convention bureaus and tourism bodies.
For Associations, the opportunity to attend educational events that will enhance you and your Association.
Buyers who do not qualify for the full hosting package, may still qualify for a partial hosting which excludes return air tickets. Other benefits remain the same as above.

If you wish to attend Meetings Africa, please contact me by email – Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! to obtain application information and your personal application code. I am looking forward to meeting you in Johannesburg!

New study shows business events inject more than one trillion dollars into the global economy

The Events Industry Council (EIC) announced at IMEX America preliminary results of an unprecedented worldwide study on the economic significance of face-to-face business events.

The Global Economic Significance of Business Events, conducted by Oxford Economics is the first-ever comprehensive study on the impact of business events. The research was made possible by a ground-breaking industry collaboration with the EIC in partnership with IMEX, Hilton, the MPI Foundation and the PCMA Education Foundation.

The trillion-dollar (USD outlay reflects the direct spending attributed to planning, producing, attending and/or hosting business events which include meetings, conferences, conventions, exhibitions and incentive travel. As a commercial engine, this would rank the business events sector alongside consumer electronics in terms of size and scope.

“IMEX America, which brings together more than 13,000 of the industry’s leading decision-makers and influencers, is the ideal place to share the powerful effect business events have – economically, socially and culturally,” said Tina Wehmeir, CMP, CAE, Chair, Events Industry Council. “This research will be a critical tool in demonstrating why business events are key to growth and development in every corner of the world.”

In 2017, business events brought together more than 1.4 billion participants in over 180 countries.

While North America had the highest spend, every major region is a contributor.

We will follow up on this and provide further details.

Brazil: A Milestone In The Country’s Event Market - Royal Palm Hall

For a long time, the market waited for a complex that would combine all the needs of a great event:

Royal Palm Hall is a groundbreaking Convention Center, bringing the Brazilian market a large structure with the finesse of Royal Palm Hotels & Resorts group enterprises.

It is a full-service center: event monitoring and service staff, its own complete catering infrastructure for banquets, ensuring safety and quality food, as well as, of course, several modular settings to cater for all kinds of events.

The largest ballroom in Brazil
Royal Palm Hall’s Monumental ballroom lives up to its name: with 48,000 ft2 (4,500 sqm), it is the largest ballroom in the country.

With a capacity for up to 5,000 people in auditoriums or up to 3,500 people in banquets, this large venue can be divided into 7 modules, offering great flexibility.

•Hotels integrated into the Convention Center offer affordable accommodation for the events staff – Hotel Contemporaneo will have 310 rooms accommodation, as well as midscale - Royal Palm Tower Anhanguera has 226 accommodations and luxury options for attendees – Royal Palm Plaza Resort Campinas with 500 accommodations.

A single point of negotiation- One Stop to shop
The integrated solution concept also includes the operation of the complex.

A single operator for the Convention Center, Royal Palm Plaza, Royal Palm Tower Anhanguera and for the Hotel Contemporaneo.

The sales team will be able to understand the customer’s needs and offer the most convenient and appropriate product, all through a single point of contact.

Privileged logistics: high-quality roads, Viracopos International Airport with its vast air network and proximity to São Paulo.

Czech Republic: Security of Prague Congress Centre tested by the country’s largest anti-terrorist exercise ever held

The Prague Congress Centre organized, in cooperation with the Rapid Deployment Unit of the Czech Republic under the auspices of the Mayor of Prague Mgr. Adriana Krnáčová, MBA and Police President Genmjr. Mgr. Tomáš Tuhý, Ph. D,. an extensive counter-terrorist drill. The event took place on 10 and 11 September 2018 on the premises of the Prague Congress Centre and in the immediate vicinity of the building and served as an important test after the modernization and introduction of new security systems in the building.

Preparation of the event with the Security Director of the PCC took more than a year. As part of the exercise, 70 armed perpetrators invaded a musical performance in the presence of 2000 visitors – extras, who were freed by the intervention of elite units of the Czech police. The Prague Congress Centre is the second largest building in terms of engineering technologies in the Czech Republic, and for its location, position and purpose, it belongs among the Czech Republic’s strategic buildings. Therefore, over the last two years, the PCC has been working closely with the Integrated Rescue System (IRS). Every year hundreds of thousands of visitors come to the Prague Congress Centre to enjoy a beautiful view towards Prague Castle, in addition to attending a congress, conference or cultural performance. "The effort to increase the safety of our visitors has naturally led to the idea of carrying out a drill where all IRS groups will be able to prove their skills and test their limits and the Prague Congress Centre will be able to practice the evacuation of a large number of people from such complex premises," explains the Security Director of the PCC, Mr. Jiří Brych.

More than 400 police officers, 50 medical officers and six fire brigade units evacuated all 2000 hostages that had already been stuck all around the premises of the Prague Congress Centre within seven minutes. Within 100 minutes of the intervention, the last "wounded" person was transported to the Královské Vinohrady Faculty Hospital, where medical crews brought dozens of other "wounded" persons. Besides the IRS units, the Fire Brigade of the Prague Congress Centre, which is an integral part of the building, took part and applied its experience in cooperation with Prague firefighters.

Since 2016, the Prague Congress Centre has been constantly investing in security. The modernization of firefighting technologies and the retrofitting of the fire brigade has already been carried out, as well as a complete modernization of the CCTV system. The building is now monitored by more than 300 cameras. All dispatching units have been centralized, and a modern security concept has been set up. Strengthening physical security has also been a part of these changes. The number of security guards has been increased, turnstiles have been installed at the Prague Congress Centre's entrances, and chip-cards, which contribute to better security of the building and at the same time help when evacuating people, have also been introduced.

New Zealand: Travellers invited to act as the country’s guardians

Seven key New Zealand organisations have joined forces to conceive and develop Tiaki – Care for New Zealand, an initiative that actively encourages international and domestic travellers to act as guardians of Aotearoa.

Tiaki – Care for New Zealand encourages Kiwis and visitors alike to experience New Zealand in a way that keeps everyone safe, protects our environment, respects our culture and protects the country for future generations.

Tourism Minister Hon Kelvin Davis announced the initiative in Wellington this afternoon on behalf of the group: Air New Zealand, Tourism New Zealand, the Department of Conservation, Tourism Industry Aotearoa, Local Government New Zealand, New Zealand Māori Tourism and Tourism Holdings Ltd.

Tiaki means ‘to care and protect’ in Te Reo Māori. Under the banner of Tiaki – Care for New Zealand the group launched the Tiaki Promise today, which outlines what travellers can do to care for New Zealand, travel safely and act as guardians of our land, waterways and oceans.

The Tiaki Promise communicates why caring for New Zealand is important and how to care for Aotearoa while travelling around the country.

A range of Tiaki Promise materials will be provided free of charge to New Zealand tourism organisations, including a brochure and supporting video. The resources will initially be available in English, Te Reo Māori, German and Chinese, with more languages to follow.

The seven stakeholder organisations will promote the Tiaki Promise to their customers, trade partners and staff, ensuring messaging is reinforced at visitor touchpoints across the country and around the world. Kiwis are able to show their support on social media using #tiakipromise.

The Tiaki Promise will be promoted through high traffic site as well as and on Air New Zealand’s international services. Tiaki Promise video content will also be made available to other international carriers to New Zealand, helping to spread the word to visitors as they embark on their journeys.

Further future initiatives will be rolled out under the Tiaki – Care for New Zealand brand, including a responsible camping campaign planned for later this year.

Find out more at and share your support by using #tiakipromise.

Rwanda and IAPCO - a partnership sealed at IMEX
Meet Rwanda Convention Bure

at ibtm World
27-29 November 2018
Stand K26

IMEX proved to be the perfect platform at which to sign the destination partnership agreement between the Rwanda Convention Bureau and IAPCO (the International Association of Professional Congress Organisers).

Strategically, IAPCO is focusing on expanding its outreach in Africa, having previously established destination partnerships in Europe, North America, Asia, Middle East, Latin America and Australasia. Rwanda completes IAPCO’s stable of regionally exclusive global partnerships, and together they will be able to create high quality platforms for the exchange of knowledge, business and cultural understanding,

IAPCO, with 130 company members across 41 countries, representing more than 7500 professional congress organisers and meeting professionals, has the potential to bring major International Association business to the city and region.

“It is essential that we, as PCOs, are kept up-to-date with developments, facilities and benefits that will assist us in making key recommendations for our clients,” said Mathias Posch, President of IAPCO. “We are extremely excited about this collaboration and look forward to working closely with this vibrant and forward thinking city and country”.

“Having Kigali as a partner of IAPCO is extremely important for Rwanda, not just for the fact that the city is the only representative in Africa within IAPCO, but also for the exclusive range of opportunities and advantages that this partnership provides us, to showcase the unique congress and events infrastructure that our city has”, declared Frank Murangwa, Director of MICE Destination Marketing, Rwanda Convention Bureau. “There is no doubt that as a partner of IAPCO we will consolidate Kigali as one of the most desired destinations in Africa for meetings, congresses and events”.

“Such a partnership provides IAPCO members with knowledge and first-hand information empowering them to make informed decisions embracing Kigali’s profile as an international meetings destination,” added Frank,. “We are thrilled about this partnership and look forward to working closely with IAPCO members”.

UAE, Dubai: Delegates at ICCA Congress to Explore Culture, Innovation and Talent Development

Immersive “Outside The Box” sessions planned for 57th ICCA Congress, taking place in Dubai from 11-14 November

Delegates at the 57th International Congress and Convention Association (ICCA) Congress in Dubai are to be offered a rich programme of curated tours and site visits, showcasing the city’s cultural offerings, ground-breaking innovation, and talent development. These will complement the core educational programme and networking events at the congress, which will take place in Dubai from 11 – 14 November 2018 under the patronage of His Highness Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai.

The ICCA “Outside The Box Sessions” will showcase a different side of Dubai by familiarising delegates with the city’s rich culture, talent development, innovation, as well as insight into playing host to one of the world’s largest events – Expo 2020 Dubai. Beyond the halls of Dubai World Trade Centre, where the core ICCA Congress programme is set to take place, delegates will be immersed through experiences such as a city tour and various activities at the Dubai Opera, Dubai Future Foundation, Expo 2020 Dubai site, as well as Emirates Airlines Crew Training Academy, that not only highlight the city as a business events destination, but as a knowledge hub and centre of innovation.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “The 2018 ICCA Congress is a key event for the global business events community, and provides Dubai with a platform to showcase itself as a business and knowledge hub. We hope these experiences, which involve some of our key stakeholders and partners across the city, will inspire delegates and allow them to consider future opportunities in the Dubai. They will also complement the strong core educational programme that ICCA has put together for delegates, as well as the networking and social events throughout the congress.”

To help delegates build a more cohesive picture of Dubai, delegates can expect to explore the Expo 2020 Dubai site, and see first-hand the scale of the global event and how it is set to provide opportunities for meeting industry professionals. The “Outside The Box Sessions” will also see delegates take a tour of the Emirates Airline Crew Training Academy and experience the development of skills as well as the importance of aviation to the city’s development. During the tour, delegates will have a first-hand look at the Emirates Airline’s Safety and Emergency Evacuation Simulators, Service Training Simulators, as well as the A380 Cabin Service simulator, among many others.

To immerse delegates into Dubai’s focus on innovation and the close collaborations between the public and private sectors, a briefing and tour of Dubai Future Foundation is set to take place. During the tour, delegates will have the opportunity to see AREA2071, an experimentation cluster for governments, multinationals and startups to design the future, where technology and startups are not the focus, but means to deliver on that vision. Delegates will also learn about Dubai Future Accelerators, a 9-week program that brings together international/local companies and startups with Dubai Government to deploy futuristic prototypes across Dubai, as well as a tour of the world’s first and most advanced 3D printed office.

Delegates will also experience the unique cultural and entertainment offering in the city, while touring Dubai Opera, as well as learn about the contemporary architecture and design of the structure incorporating Dubai’s history.

Dennis Speet, ICCA’s Interim CEO said: “The ICCA global community is very much looking forward to go to Dubai – our first ICCA Congress in the Middle East region in our 55-year history! With already over 963 delegates from 75 countries registered, this could become the biggest ICCA Congress outside of Europe ever.

We have set up a completely new education programme from scratch and one of my personal highlights are the ‘Outside the Box’ sessions. The Local Host Committee has done a tremendous job in creating these sessions, which give a unique perspective on Dubai’s cultural offerings, ground-breaking innovation, and talent development.

Merging a world-class, custom-designed education programme, knowledge and business exchange, networking opportunities with senior meetings industry professionals and association executives from across the globe and all industry sectors, and the sights and sounds of our dynamic host destination, the ICCA Congress 2018 has all ingredients for a must-attend event for meetings industry professionals.”

As preparations continue, the “Outside The Box Sessions” are the latest experiences to be confirmed for the 57th ICCA Congress, which also include the social programme and Corporate Social Responsibility (CSR) aspects. The exciting social programme will see delegates experience some of Dubai’s most iconic landmarks and activities, such as a “Welcome Reception” at the Armani Pavilion, with al fresco dining and entertainment right next to Burj Khalifa, as well as an Arabian desert camp night and the annual “CAT Night”, with award-winning food and beverage options. The CSR element includes a number of initiatives in line with Noor Dubai Foundation, which focuses on the prevention of blindness and visual impairment globally.

Industry professionals can now register to attend the 57th ICCA Congress in Dubai here:

Download your copy of MICE:destination now!Looking for destination features? Please check the list below and download your required edition with one simple click on the link!

And yes of course, you are welcome to pass a copy on to your colleagues too!

Africa  Edition Link
Ethiopia May 2016
Ehtiopia Sept 2015
Indian Ocean: The Maldives, Maurice, Seychelles Sept 2015
South Africa Oct 2017
Asia – On Promotion: Malaysia, Singapore and Thailand Jan 2016
Australia Jan 2016
Hong Kong July 2015
Malaysia May 2016
The Philippines Mar 2015
Philippine Incentives May 2015
The Philippines Mar 2016
The Caribbean  Edition Link
Anguilla  May 2015
Jamaica  Jan 2015
Saint Lucia  July 2015
Middle East 
Dubai, UAE  Jan 2016
Malta May 2016
Madrid, Spain  Mar 2015
Prague, Czech Republic Oct 2017
Stuttgart, Germany July 2016
North America  
USA - Greater Fort Lauderdale & Broward County Update  May 2015
MICE Media Marketing receives Gold Camel Award as The Most Influential MICE Media at World MICE Day 2018

by Ruby Gonzalez

MICE Media Marketing was one of the recipients of the Gold Camel Award for The Most Influential MICE Media at the World MICE Day 2018 in October in Qingdao.

MICE Media Marketing's regional sales director, Dina Chan, accepted the award on behalf of the company.

“The camel used to be the transport ambassador on the ancient Silk Road and now on the Gobi Desert. The award named “gold camel”, which also means the spirit of perseverance and fortitude,” WDM said.

Qingdao is part of China’s Belt and Road, which is a development strategy proposed by the Chinese government. It focuses on connectivity and cooperation between Eurasian countries, primarily the People’s Republic of China, the land-based Silk Road Economic Belt and the ocean-going Maritime Silk Rising Star of Conference Service Team Road (MSR).

There are eight categories in the Gold Camel Award, including Most Attractive MICE Destination, Outstanding Convention Hotels & Convention Centers, Outstanding PCO Award and Rising Star of Conference Service Team.

More business meetings and learning than ever at record-breaking IMEX America

The eighth IMEX America set a series of new records.

The largest ever IMEX, expanding into an additional hall, created space for over 3,500 exhibitors representing 150 countries. A significant factor in this growth was the arrival of more than 60 new booths while 81 booths took larger spaces. Extending into a third hall has benefited the show in many ways. Carina Bauer, CEO of the IMEX Group said; “It’s allowed the investment made by exhibitors in colorful, creative booths to shine through. Many have chosen to immerse IMEX America attendees in their culture, legacy and values.”

“Also, the Inspiration Hub, the Live Zone and the food court are now on the show floor, bringing everything together in one place.”

A record of over 13,000 participants took part in the event, and among them were 6,000 plus attendees including more than 3,300 hosted buyers. Over 70,000 appointments were made, including 64,000 individual appointments and booth presentations – an increase of 7 per cent. In addition, 70 per cent of appointments had RFPs attached.

The show this week also further expanded the range of its features. By offering a remarkably large and diverse range of experiences, it met the growing demand for interactive live experiential activities that are redefining the scope of the industry itself. From C2 International’s Cloud Lab and the wide variety of engaging concepts in the Live Zone to the Zen Space and trying out event technology in the Tech Zone, there were new experiences right across the show floor.

Exhibitors and buyers noticed a vibrancy which Kirstin Gibson, SVP of Spargo captured when observing “there’s great energy coming from the attendees – it’s inspiring.”

Landmark week for the industry

“This has also been a landmark week for our industry” said IMEX Group chairman Ray Bloom. “Yesterday’s announcement at IMEX America that globally, business events generate over $1 trillion in direct spending, matching the consumer electronics sector in size, puts its economic contribution into clear perspective and places it among the world’s leading business markets.

“The research, the Global Economic Significance of Business Events, reflects great industry co-operation, led by the Events Industry Council.”

The week began with Smart Monday, powered by MPI. Smart Monday’s carnival theme and the Six Star Innovation & Experience Lab, including Sophia the life-like robot, added new interactive elements.

The Association Leadership Forum, created by ASAE, brought together over 120 association CEOs and executives on Monday while the Executive Meeting Forum for corporate meetings strategists attracted 40 senior executives from companies including EY Group, McDonalds and Wells Fargo.

Together with the SITE Young Leaders Conference, these events on Smart Monday drew more than 1,000 meeting professionals to the show for this day dedicated to learning.

At the first MPI keynote Julius Solaris, editor of Event MB shared fascinating and often moving revelations around legacy, with excerpts from “The Power of Events – 29 Inspiring Examples to increase the Impact of Your Events and Create a Long-lasting Legacy” - an extensive IMEX research report produced by Event MB. The new white paper, published in association with ProColombia, is now available to be downloaded at Interest in this has been remarkable – the report has been downloaded by more than 1,600 people.

Legacy comes to life

The legacy theme, the IMEX Talking Point for this year, was also reflected in education sessions, through many sustainability and CSR initiatives, in the Future Leaders Forum and particularly by the Legacy Wall on the show floor where exhibitors, partners and IMEX staff shared their stories and thoughts about their legacy.

IMEX America maintained its commitment to reducing waste and supporting the local Las Vegas community. The show encouraged participants to avoid single use plastic products, to make use of water refill stations, to donate books to a local literacy project and to build hygiene kits for Clean the World.

The focus on health and wellbeing continued with the annual #IMEXrun, guided meditation sessions led by mindfulness expert Lee Papa and, new this year, through the Caesars Forum Walking Challenge by Heka Health, encouraging attendees to count their steps.

The education program also achieved several new records. 256 education sessions delivered by 150 speakers, equal numbers of men and women, took place during the week, of which 96% were assigned with CEs for CMP certification, the highest ever percentage.

IMEX America is widely known for its networking opportunities. More than 30 IMEX and partner events including Association Evening, Site Nite North America, MPI Foundation Rendezvous, the EIC Hall of Leaders Reception and Shamrock Invitational Golf Classic brought thousands of people together as well as raising hundreds of thousands of dollars for industry foundations.

Ray Bloom added, “I’d like to thank all our industry partners for their continuing support. This has been a tremendous week for business, for the industry and for the future of meetings and events. The worldwide industry has been in Las Vegas this week and I look forward to welcoming everyone back to Sands Expo again in just 11 months - IMEX America will take place on September 10 – 12 in 2019 and in 2020 from September 15 – 17.”


Click here to view past editions!

IACC reports record first-time attendee numbers at its 2018 Europe Knowledge Festival

This IACC 2018 Europe Knowledge Festival, which took place at Dolce CampoReal, Lisbon from 5-7 October, recorded its highest number of first-time attendees to date (over 40%), with attendees from 58 IACC venue members, suppliers and industry partners.

The educational conference was attended by over 130 delegates from IACC certified conference and meeting venues from counties throughout Europe (UK, Sweden, France, Denmark, Switzerland, Belgium, Netherlands, Portugal), Americas and Australia that represent the top 1% of small to mid-size venues. The strongest contingent was from Sweden closely followed by UK.

First time attendees, both IACC members and non-members, included Lane End Conference Centre (UK), Steningevik (Sweden), Stayen Hotel (Belgium) and EEF Venues - Woodland Grange (UK). Returning attendees included The Lensbury (UK), Warwick Conferences (UK), Sigtunahöjden Hotel & Conference (Sweden), Chateauform (Europe) and Kapellerput Conference Hotel (the Netherlands).

Mark Cooper, CEO of IACC said: “We were delighted by attendance at this year’s event and particularly to have such a strong new contingency, including from Denmark, which is a developing market for IACC. It has been fantastic hearing first-hand the positive feedback received from our members and attendees and we’re already looking forward to next year’s event, in Brussels, where we’ll continue to inspire our members and the wider industry with a packed schedule of networking and top educational sessions.”

First-time attendee, Marlene Sylvester-Hvid, Director, Danske Konferencecentre Denmark, said: “We’ve heard great things about the IACC Europe Knowledge Festival and used the opportunity to attend this year in Lisbon as part of the decision-making process as to whether to become an IACC member. I, as well as our partners in attendance, found the event inspiring, a great source of innovative content and information and a fantastic networking opportunity.”

Commenting on his attendance, Rik Hüsken, Owner & General Manager, Kapellerput Conference Hotel in the Netherlands, said: “For me, attending the IACC Europe Knowledge Festival has been a great opportunity to meet with MICE professionals and industry peers from different countries, while exchanging insights and knowledge on industry trends. My main takeaways this year were on digital story-telling, meeting design and the huge importance of customer service. For anyone considering it, I’d definitely recommend joining next year’s IACC Knowledge Festival in Brussels.”

The event also staged ceremonies for the 2018 IACC Europe Future Leaders Award for those demonstrating innovative ideas and initiatives implemented in the workplace, presented to Niclas Jansson, Junior Chef, Sigtunahöjden Hotel & Conference; the 2018 IACC Europe Innovation Award for those proving innovation and creativity in the IACC community was presented to Svenska Moten, for their Meeting School initiative.

Svenska Moten, The Meeting School, said: “The Meeting School is more than an agency selling spaces for member venues; it is a great concept as the supplier holds the client by the hand, guiding them through every aspect of their customer journey, as every industry professional should. It is a great tool to propel innovation and to quickly bring new ‘kids on the block’ on stream.”

IACC pinnacle member recognition, the Global Distinguished Service Award, was presented to Louise Silberman, MD, Summit Conference Centre, Chicago (USA).

Other announcements presented by IACC at the conference included the launch of a new online tool for meeting and event organisers to measure venue internet infrastructure competency during their site inspection, which was launched at IMEX America in Las Vegas (16-18 October 2018), as well as the announcement of IACC’s Guide to Dietary Management report, set to be published in 2018 and IACC’s first live showcase of the Meeting Room of the Future at MPI’s World Education Congress in Toronto (June 2019). More details will be announced in due course.

‘Queer Eye’ co-host and culture expert Karamo Brown to join PCMA Convening Leaders 2019

Karamo Brown, culture expert and television host for the Emmy-nominated Netflix series “Queer Eye”, will speak at PCMA’s signature annual event for the business events industry.

His session, “Know Thyself: Using Your Uniqueness to Create Success” is part of the Convening Leaders “Disrupt & Deliver” program taking place Jan. 6-9, 2019, at the David L. Lawrence Convention Center in Pittsburgh, Pennsylvania. Brown will share how he embraces and strategically utilizes the strengths of his roles as an openly gay, black, single father and psychotherapist to achieve success.

“We often get into spaces where we dull who we are because we fear being judged or not being accepted, which can create emotional and mental distress, and you have to get over that in order to achieve all you’re destined to achieve in life”, Brown said. “Bringing every bit of your identity to the forefront is the definition of diversity.”

His participation supports “Disrupt & Deliver’s” Ascent Studio, an education track focusing on diversity and inclusion. Ascent is a PCMA initiative to promote inclusion and diversity across the business events industry. It seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success in the industry, and strives to motivate and educate decision makers on the business case and best practices for inclusive workplaces and events.

“Our decision to create the Ascent Studio was driven by our strong belief that inclusion strengthens our businesses, industry and world”, said Sherrif Karamat, PCMA President and CEO. “In this studio, participants will learn what motivates and educates leaders and decision makers in the space of diversity, which makes Karamo Brown the perfect inspirational candidate and ambassador to offer his cultural knowledge.”

Brown began his television career on the 2004 season of MTV’s “The Real World” reality series. He founded, an organization addressing the mental health and self-esteem of HIV-affected individuals, and received the 2018 Human Rights Campaign Visibility Award. Karamo was invited by the Obama Administration to help create policies to provide after-school support to LGBTQ youth. He is an active member of the Never Again MSD gun-control movement after his Florida high school, Marjory Stoneman Douglas, was the site of a fatal shooting in 2018.

Brown joins 2019 Convening Leaders speakers:

Nadya Okamoto, founder and executive director, Period.
Seth Godin, founder and CEO, Godin Productions.
Dan Sundt, president and chief experience officer, CXO Marketing.
Molly Breazeale, master facilitator, Fierce Inc.
Steve Pemberton, chief human resources officer, Globoforce.

Convening Leaders 2019 will feature nine content themes to educate and inspire attendees on latest industry issue, including diversity and inclusion; the business of events; event strategy and design; innovation; lifestyle; leadership; media; audience engagement and acquisition; and trending now, which discovers the hottest, newest and most inspiring events and entertainment insights, all aimed at inspiring and educating on the latest industry issues and hot topics so that participants leave motivated to apply learnings to their own events.

For more information on Brown’s and other sessions, visit