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NEWSFLASH September 2018

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September 2018
In This Edition

Left Column

Hosted Buyer Invitation to Meetings Africa

Introducing Busan, South Korea

Germany, Frankfurt: Hall 12 - another striking building on Messe Frankfurt exhibition grounds

Japan: Hiroshima Convention and Visitors Bureau renews subsidy for promotion & Grand Opening of Hiroshima Convention Hall

Kenya, Nairobi: African Association Management Company (AFAMCO) announced

South Korea: Seoul MICE Alliance Grows to 299 Members Strong

Right Column

Technological innovators invited to exhibit at new Tech Zone in IMEX America

2018 Incredible Impacts Shortlist Announced

World MICE Day 2018: Last Call for potential participants and applications for Golden Camel Award opened!

UAE: Dubai Creates Unique Platform To Inspire With First Association Leaders Getaway

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Dear Reader!

This month, it’s a great pleasure to introduce you to MICE:direct. MICE:direct is our digital hotel/conference center/DMC/convention bureau directory for the MICE / Meetings industry.

We know there are many directories available. However, MICE:direct will not only further enhance our editorial coverage, but when we feature a destination in NEWSFLASH or MICE:destination, we will include a direct link to this destination's suppliers on MICE:direct, if it is listed at the time of publication.

If our feature excites your interest in a destination, finding its suitable partners will be just one click away! This link will always lead to the partners currently listed, and therefore over time you will find more partners when coming back to a link. These links will be also included in the news coverages on our website.

So, in this issue we launch MICE:direct, and hope you will find and use it often!

Best regards

Martina Warter
General Manager & Publisher
MICE Media Marketing
Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!

Watch out for this logo in our destination coverages to and visit MICE:direct on

Introducing Busan, South Korea

South Korea’s second largest city with a population of approximately 3.6 million inhabitants is situated at the south-eastern coastline of Korea. Officially named Busan Metropolitan City it is the region’s economic, cultural and educational center and home to the nation’s busiest and the world’s 9th-busiest port.

The city is part of Korea’s Southeast Economic Zone’s – which also includes Ulsan and South Gyeongsang – the nation’s largest industrial area.

The city’s landscape is formed of a number of narrow valleys between Suyeong River and Nakdong River – Korea’s longest river – and to add another superlative - the city’s Haeundae Beach is the country’s largest beach.

According to the city’s importance to the Korean economy, it is a center for international conventions - hosting APEC in 2005 - and for sports tournaments in Korea, having hosted the 2002 Asian Games and FIFA World Cup. It is home to the world's largest department store, the Shinsegae Centum City.

The city’s Gimhae International Airport is excellently connected and serves both frequent national connections to the Seoul airports, Incheon and Gimpo, and Jeju, and international connections to various major hubs in Asia including Tokyo, Manila, Bangkok, Beijing, Shanghai, and Hong Kong. This offers a wide range of connections to Busan for you and your delegates.

The MICE industry has been identified as being one of the regional strategic industries in 2004 and Busan is now one of the most popular convention destinations in Asia.

  BEXCO - 1st center
  Exhibition halls 3
  Multipurpose halls 15
  Convention halls 19
  BEXCO – 2nd center
  Exhibition halls 11
  Multipurpose halls 12
  Theater max 4,002

Center Corporation - BEXCO was founded in 1995 and ground breaking for BEXCO Center was in 1998 – covering a site size of 124,544 m² / 11,340,579 ft² the center was completed 2001, being the second convention center to be built in Korea. It offers a floor space of 92,786 m² / 998,739 ft² and an exhibition space of 26,445 m² / 274,651 ft².

An expansion project for BEXCO launched in 2006 and included the construction of the 2nd Exhibition & convention center and an auditorium – both launched into business in June 2012. BEXCO 2’s site covers 36,316 m² / ft offering a floor space of 92,311 m² / 993,626 ft² and an exhibition space of 20,012 m² / 215,407 ft².

The city is also home to a significant number of hotels allowing to organize major events both – in the BEXCO facilities and in the hotels – Hilton Busan* has for example opened its doors in 2017.

Busan Tourism Organization MICE Bureau offers various services to attract conventions and provides support for successful events.

*MICE:direct – please see the detailed presentation of Hilton Busan on MICE:direct

Find Suppliers in Busan, South Korea

Hosted Buyer Invitation to Meetings Africa

Sandton Convention Centre,
Johannesburg, South Africa
25 February 2019 - Bonday
26 to 27 February 2019 – Meetings Africa

Meetings Africa is the leading MICE industry trade show on the African continent and we’re delighted to invite you as a hosted buyer to this prestigious event.

At Meetings Africa, you will find a perfectly organized industry trade show, matching top notch international standards, showcasing not only South Africa but rather the Southern African continent – and beyond!

You will find the most active South African – and African – suppliers to the MICE industry, all providing services on the high level, international, standards! Attending Meetings Africa for 2 days, will save you weeks in researching and connecting via internet and the phone from home!

To be accepted into the Meetings Africa Hosted Buyer Programme, you need to prove:

1. Must not have attended Meetings Africa in the past three years.
2. Attendance is limited to one buyer per organisation and only if you are:
  A recognised Incentive Travel House Executive/Senior Purchaser
  A recognised International Event Management Company Executive
  A Corporate Meeting Director/Senior Purchaser
  An Association President/Executive/Director of Conferences
  An Exhibition or Major Events Organiser
3. Your organisation has given you purchasing authority for placing meetings, events, incentive or business travel.
4. Your organisation consistently books meetings or incentive travel programmes outside of your geographic region, and proof of these is available on request for verification.
5. You and your organization are seriously considering placing an event in Africa within the next two years, or the next two meeting rotations (in terms of Associations).
6. You’re able to communicate well in the English language and have a willingness to engage with African suppliers
7. You commit to a minimum of 20 supplier appointments at Meetings Africa

As a Hosted Buyer at Meetings Africa, you will benefit from:

Complimentary economy-class flights and transfers.
Complimentary four- or five-star accommodation.
Access to the VIP Hosted Buyers Lounge and delicious lunches.
An invitation to attend a complimentary pre- or post-tour and explore a breath-taking South African destination.
A unique opportunity to meet key industry suppliers from more than 12 African countries.
Invitations to exciting networking events.
A personalised diary of meetings enabling you to have one-on-one meetings with key African suppliers, convention bureaus and tourism bodies.
For Associations, the opportunity to attend educational events that will enhance you and your Association.
Buyers who do not qualify for the full hosting package, may still qualify for a partial hosting which excludes return air tickets. Other benefits remain the same as above.

If you wish to attend Meetings Africa, please contact me by email – Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein! to obtain application information and your personal application code. I am looking forward to meeting you in Johannesburg!

Germany, Frankfurt: Hall 12 - another striking building on Messe Frankfurt exhibition grounds

When the Hall 12 is completed this autumn, Messe Frankfurt will have another striking event location for over 23.000 people on its premises.

The new exhibition hall consists of two levels with a total of 33,600 square metres of event space. The divisible hall is designed for maximum flexibility and is connected to the Via Mobile covered moving walkway and the Portalhaus entrance. Other special features of Hall 12 include a multi-story car park with 800 spaces and van access to the upper hall levels.

The hall’s architecture sets an inspirational tone. The transparent design and express escalator to the upper level treat guests to wonderful views of the Frankfurt skyline.

Benefits of Hall 12 for organisers

33,600 m² / 361,667 ft² on two levels
Level 12.0 can be divided up in several different ways
2 bistros seating 50 people each, 2 restaurants seating 200 people each
800 parking spaces
prestigious Portalhaus entrance can be used

Hall 12 completes the portfolio of Messe Frankfurt for organisers. In total, Messe Frankfurt offers 366,000 m² / 3,939,587 ft² event space including 4 event Locations and 10 multifunctional halls. With a range of services running from Catering, booth construction up to security Messe Frankfurt is your experienced and creative partner for events of all kinds and sizes. Find out more about the locations of Messe Frankfurt at IMEX America vom 16.-18.10.2018 at booth B3432.

Make your appointment on

Japan: Hiroshima Convention and Visitors Bureau renews subsidy for promotion & Grand Opening of Hiroshima Convention Hall

The HCVB subsidy program has been renewed and extended to cover a wider range of international events from 100 delegates or more.

The simplified application to attract more conferences and events to the city. Based on the new program, the HCVB will provide a subsidy up to 3,000,000 JPY (approx. 27,200 USD) which shall not exceed 20 % of the expenses subject to support. Please see the grid for more information.

These modifications made the HCVB subsidy system much easier to apply for. The Convention Promotion Department of the HCVB is looking forward to being contacted by those of you who are considering Hiroshima as a destination for your next conference. You can contact the HCVB on

The Hiroshima Convention Hall celebrated its grand opening on June 1st, 2018.

This convention venue with two halls (700 m² / 7,535 ft² each) is located just a 5-minute walk from the JR Hiroshima Station, the main hub station in Hiroshima. Its opening has made the area around Hiroshima Station even more attractive for meeting planners. The area is currently being redeveloped as an ideal location for business events, with a growing number of convention venues and hotels including Sheraton Grand Hiroshima Hotel.

Contact Hiroshima Convention and Visitors Bureau for more information by phone +81 82 244 4853 or email Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!.

World MICE Day 2018
25 - 27 October 2018
Qingdao, China
©BIT Congress Inc,

World MICE Day 2018, hosted by the CCPIT-Qingdao Sub Council and organized by BIT Congress Inc, is going to take place on 25-27 October 2018 in Qingdao, China.

Participate in the second World MICE Day, establish new business contacts, gain knowledge, and experience the fast-developing Qingdao and admire its fantastic views.

As a Hosted Buyer, you will meet face-to-face with global leading suppliers including CVBs, Destinations, Venues, and entertainment etc. under one roof for three amazing days. It is estimated that there will be over 150 exhibitors, 400 overseas and domestic hosted buyers with 2,000 participants attending the show.

Kenya, Nairobi: African Association Management Company (AFAMCO) announced

US Association Management Company Partners with International Association Professional, Bringing the AMC Model to the African Continent Talley Management Group, Inc. and Jeffers Miruka announce new business venture

Talley Management Group, Inc. (TMG), and African association professional Jeffers Miruka of Kenya, have jointly launched the African Association Management Company (AFAMCO), providing associations with global experience, local connections, education and opportunity on the African Continent, while enabling growth for the organizations each company represents. AFAMCO, headquartered in Kenya, also assists international, national and regional associations that want to establish themselves in Africa. Both TMG and Miruka are well-known and respected within the association management industry.

“Talley Management Group is very excited to add yet another global partnership to our list of growing brands,” said TMG President Gregg Talley, CAE. “With over 30 years of experience, TMG brings knowledge in the areas of full-service management, association program consulting and association outsourcing. Jeffers is an ideal partner for TMG as he is an association professional and has connections with nonprofit associations within Africa. We are excited to see what the future holds for us and look forward to expanding the AMC model within Africa.”

Jeffers is the Executive Director, of the African Association of Agricultural Economists (AAAE), based in Nairobi, Kenya, an association that promotes sustainable agricultural development in Africa. As also the President of the African Society of Association Executives (AfSAE), Miruka knows the importance of providing associations with the tools, resources and professional community needed to assist with growth and development.

“I have had ties with Talley Management Group, Inc. for several years and knew immediately that this would be a great business relationship,” said Miruka. “There are many established associations within the African Continent that need the services that AFAMCO will provide as well as many that are just being developed. The existing and abundant knowledge and relationships that we both have are the perfect solution for the guidance that these associations need.”

The formal announcement and launch of AFAMCO occurred at ASAE 2018 in Chicago, on August 18.

For more information about AFAMCO and its services, visit

South Korea: Seoul MICE Alliance Grows to 299 Members Strong

Boosting the uniqueness of Seoul’s MICE offerings, venues created by recent urban regeneration efforts join the industry alliance

The Seoul MICE Alliance (SMA) gained 39 new members this August, bringing the public-private coalition representing Seoul’s MICE industry to a total of 299.

Notably, several unique venues created by the city’s recent urban regeneration efforts joined the industry alliance this year. New members include Seoul’s Oil Tank Culture Park, what was once an emergency oil reserve built in the late 1970s after the 1973 oil crisis and transformed into a cultural event complex for meetings, art exhibitions, and performances.

Other urban renewal venues among the newest SMA members include S factory, a trendsetting venue for creatives established in the walls of a former textile factory and multiple vehicle service centers, and Baesan, a former warehouse turned into an industrial-style, flexible space for product launches and smaller exhibitions.

Recently opened hotels in Seoul such as Novotel Ambassador Seoul Dongdaemun Hotel & Residences and RYSE, a boutique offering from Marriott’s Autograph Collection, also joined the city’s MICE industry alliance.

The Seoul MICE Alliance was established in 2011 as a public-private partnership between the Seoul Metropolitan Government, Seoul Tourism Organization, and service providers across the MICE industry, including hotels, PCOs, transportation, travel agencies, and entertainment companies.

Users of Seoul MICE Alliance members’ services can qualify for additional benefits from the Seoul Convention Bureau. If corporate meeting and incentive groups use three or more SMA members, international participants can receive Seoul MICE Cards – rechargeable transit card that can also be used at convenience stores and select shops – with a value of KRW 8,000.

Jin-Hyeok Park, director of the Seoul Convention Bureau, the MICE division of the Seoul Tourism Organization, explains that the Seoul MICE Alliance “is expanding to represent the diversity of the city’s MICE offerings” and “strengthening the competitiveness of Seoul’s MICE industry.”

SMA members not only provide discounts and other benefits for MICE event planners through the PLUS SEOUL Package, Seoul’s all-in-one brand of event support, they also conduct joint marketing and bidding activities through participation in media familiarization tours and international trade shows such as the upcoming IT&CMA in September and ITB Asia in October.

39 New Seoul MICE Alliance Members in 2018

The new members split up into 2 hotels, 5 PCOs, 5 travel agencies, 3 transportation companies, 3 MICE service companies, 5 entertainment companies, 1 shopping venue and 15 unique venues.

To find out more about the Seoul MICE Alliance, visit

Technological innovators invited to exhibit at new Tech Zone in IMEX America

As part of its aim to be a testing ground for new event technology, the IMEX Group is introducing the Tech Zone at IMEX America. New and innovative technology will be tried and tested by attendees in this new area of the show which takes place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas.

Companies offering ground-breaking or disruptive technology are invited to exhibit and present at the Tech Zone – for free. This opportunity is open to organisations who have never exhibited at IMEX America before and aims to provide opportunities for attendees to experience the latest developments and uncover new tools.

Companies are invited to contact James Johnson-Miller at Diese E-Mail-Adresse ist vor Spambots geschützt! Zur Anzeige muss JavaScript eingeschaltet sein!, director of event technology at the IMEX Group, with an email or video pitch explaining who they are, what they do, why their offering is important and what they can bring to the Tech Zone.

Carina Bauer, CEO of the IMEX Group, explains: “As part of our mission to educate and innovate we want to open up our show to new and exciting technology companies. If they’re breaking boundaries and innovating, we want to hear from them! So many of the benefits that technology can bring to our industry are still untapped potential; we want to help event planners at IMEX America this year to see and understand what technology can do for them.“

IMEX America takes place October 16 – 18 at the Sands® Expo and Convention Center at The Venetian® | The Palazzo® in Las Vegas, preceded by Smart Monday, powered by MPI, on October 15.

Register on

2018 Incredible Impacts Shortlist Announced

12 associations named on shortlist by BestCities and ICCA

The final shortlist of 12 entries for the 2018 Incredible Impacts Programme have been announced by BestCities Global Alliance and the International Congress and Convention Association (ICCA).

The Incredible Impacts Programme celebrates the ‘beyond tourism’ value of international association meetings to create a powerful platform to advocate their positive societal impact. A panel of independent judges from the association world will determine three meetings that have shown the greatest impact, and award grants of USD 7,500 on behalf of BestCities and ICCA.

Shortlisted associations represent a broad range of sectors including leadership; scientific innovation; humanitarianism; environmental issues; music; disease; disability, and child neglect.

Paul Vallee, Managing Director of BestCities said: “The Incredible Impacts Programme is a showcase of global excellence of lasting legacies within the meetings and events industry. We have been overwhelmed by the work submitted, which demonstrates the breadth of impact being delivered by associations”.

“A core goal of BestCities is to nurture and develop the purpose of events beyond traditional planning, focusing on vital areas including legacy development, sustainability and accessibility. It is hugely encouraging to see these values being replicated by associations the world over, who are making lasting contributions to the destinations they visit.”

Dennis Speet, ICCA Interim CEO, added: “This is the second edition of the Incredible Impacts Programme and the quality of legacy projects we have received is truly astounding. The variety of industries represented in the submissions demonstrates the wide-ranging and deeply positive impact that the work of international associations has when it comes to finding solutions to societal challenges.

“We hope that this year’s superb entries inspire other associations and meeting planners to consider how they can create a legacy with their meetings and leave a long-lasting impact on their host destinations.”

The final judging will now take place with the winners to be announced after 10 September 2018.

The final shortlist:

1. Soroptimist International
2. The International Society for the Prevention of Child Abuse and Neglect
3. European Association for Palliative Care
4. International Council on Social Welfare
5. Down Syndrome International
6. African Women in Leadership Organisation
7. International Association of Science Parks and Areas of Innovation
8. World Environmental Education Congress Network
9. International Actuarial Association
10. The International Society for Music Education
11. Society for Ecological Restoration
12. Union for International Cancer Control


UAE: Dubai Creates Unique Platform To Inspire With First Association Leaders Getaway

Dubai to welcome international association leaders for immersive getaway, set to be held from 10-13 December

Networking, trials and discussion to tackle themes and trends that impact associations locally and regionally

Dubai Association Centre (DAC), a joint initiative of the Dubai Chamber of Commerce and Industry, the Dubai Department of Tourism and Commerce Marketing (DTCM) and Dubai World Trade Centre (DWTC), is to host the city’s first-ever Association Leaders Getaway. Taking place from 10-13 December, it follows on from the success of the first Dubai Association Conference, held in late 2017, which focused on building a strengthened community and robust ecosystem for associations in the region. The Getaway is designed to offer a unique platform for networking, trials and discussions, all set amidst immersive experiences and scenic settings around the city.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing, said: “Following the inaugural Dubai Association Conference last year, the city has witnessed a marked increase in interest from association representatives, both regionally and globally. The Association Leaders Getaway is an effort to harness this interest and create a platform for association members to network, share knowledge and best practice, in an engaging setting, beyond the confines of meeting rooms. We are confident that the Getaway will prove to be an invaluable experience for all attendees, while being a crucial step forward in our city’s evolution."

The four-day event will bring together 60 attendees representing local, regional and international associations, in addition to Dubai Government representatives, university students and academics, as well as association volunteer leaders. The Getaway will support in curating themes and topics of interest for the next Dubai Association Conference, set to take place in 2019.

Hassan Al Hashemi, Member of the Executive Committee of Dubai Association Centre and Vice President of International Relations at Dubai Chamber of Commerce and Industry, said: “By launching this unique event, we are creating a platform for open and constructive dialogue where associations from around the world can discuss important matters and share valuable insights. These perspectives will help the Dubai Association Centre tailor its activities and agenda to meet the needs of associations. We are confident that the event will provide unforgettable experience for participants and boost Dubai’s global profile as an attractive hub for associations.”

The itinerary features sessions aimed at tackling current themes and trends that impact associations in the region. The inaugural session focuses on the significance of having a ‘global mindset’, where attendees will be encouraged to think global and communicate beyond local or regional borders. A session, titled ‘Association Insomnia: What Keeps Association Executives Up at Night?’’, is a workshop aimed at identifying workable solutions to overcome current challenges, all in the midst of preparing an authentic Emirati lunch.

The agenda also includes a session on ‘Youth Integration’ as associations are increasingly looking at ways to become more appealing to the next generation. Attendees will also witness a panel discussion on ‘Working Together to Advance Humanity’ which will be led by the Dubai Future Foundation following a tour of the Dubai Future Academy. The closing session, titled ‘Going Back to Basics: Going Back in Time’, is centred around understanding how Bedouins survived in the past, travelling across the desert with the stars being their sole guide.

Mahir Julfar, Senior Vice President, Venues Management at Dubai World Trade Centre, said: “Dubai’s first-ever Association Leaders Getaway will provide industry leaders and delegates the platform to collaborate and connect with one another, and help cultivate innovation in our region. It is our pleasure at DWTC to facilitate such efforts, which further the UAE’s economy and position it as a knowledge hub. By tapping into industry networks and fostering stimulating discussion, we are confident the Associations Leaders Getaway will enrich business activity in key industries, regionally and globally.”

The launch of the Association Leaders Getaway comes following the surge in associations building a presence within the city. As of July this year, the Dubai Association Centre had a total of 58 licensed associations, with 16 registrations received in the first half of 2018, reflecting growth of 38%. This is testament to Dubai’s strengthened position of being the destination of choice for associations to set up regional headquarters. Since its establishment in 2014, the Centre has evolved to become a gateway for international associations that are looking to tap into the rapidly transforming city as well as the Middle East region.


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